Welcome to the rhythm of urbanity captured in a mesmerizing time-lapse video, unveiling the Balenciaga Spring 2024 collection. Watch as passersby seamlessly flow along the sidewalks, their paths intertwining or pausing to absorb the vibrant scene. From dog walkers to package couriers, these denizens of the city navigate both the sunlit Parisian sky and seek refuge from its spontaneous rain showers.
Directed in a single continuous shot by the talented Mau Morgó and accompanied by BFRND‘s captivating rework of Édith Piaf’s “Sous le Ciel de Paris,” the film unveils the bustling façade of 10 Avenue George V. This iconic address, fondly referred to as “Le Dix” by Cristóbal Balenciaga, not only marks the beginning of the Maison’s Parisian legacy in 1937 but also serves as the ongoing canvas for its timeless creations. The essence of this location, infused with the house’s codes, inspires the very concept behind this collection—harmonizing haute couture with the patterns of everyday life.
The Spring 2024 collection comprises two captivating chapters: Garde-Robe, Balenciaga’s line of refined essentials, and seasonal ready-to-wear components.
Both segments are meticulously styled for the demands of daily life, featuring precise choreography in seemingly ordinary actions like retrieving a coin from the pavement or gliding by on a skateboard. Hoodies boast plaid linings, a reflection of the urban density that surrounds us, while tailored pieces showcase razor-sharp cuts and opulent rare wool fabrics.
For evening affairs, added mobility takes center stage with lightweight surfer jerseys and technical crêpe textiles, transforming traditional eveningwear. Embracing the pulsating energy of everyday life, the Biker Boot evolves into the avant-garde Pantashoe, seamlessly blending enhanced maneuverability with a touch of demi-couture elegance.
Prepare to be captivated by the fusion of Balenciaga’s iconic heritage and the palpable heartbeat of the urban landscape. Check it out below:
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+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
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