Back to 2001 with Heaven by Marc Jacobs and Donnie Darko
by Gabriel Córdoba Acosta
Heaven by Marc Jacobs, a brand revered by Generation Z, returns to present its latest collaboration, which in this case is with Donnie Darko.
For those who don’t know Mr. Darko, you should know that he is the main character in a psychological thriller from the early 2000s, 2001 to be precise. The story is about a teenager with emotional problems who sleepwalks out of a freak accident and believes that the world will end in 28 days.
The film inspired Marc Jacobs to design his latest launch, consisting of zip-up sweatshirts, T-shirts, and accessories with images of Donnie.
As a curiosity, the campaign images that came along with the collab were shot in the original locations of the film in the city of Los Angeles. Zamar Velez has been in charge of it together with Richard Kelly, director of the film.
Donnie Darko x Heaven by Marc Jacobs collection is now available for purchase on the brand’s website. Check out the campaign images below:
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