Asics Collaborates with Sneakmart and Stan Birch on the Gel-NYC “OBI”
by Adriano Batista
The ASICS GEL-NYC gets a unique makeover in a collaboration dripping with artistic flair and a touch of whimsical storytelling. Partnering with Parisian artist Stan Birch (aka Staniflou), Sneakmart presents the “OBI” GEL-NYC, a limited-edition sneaker celebrating artistry, heritage, and a determined rabbit named OBI.
OBI’s tale unfolds through the shoe’s design. Drawing on the calming hues of sunrise and lush forest greens, the sneaker embodies the tranquility of his meadow home. Earth-toned accents of cream and pistachio green create a grounded yet distinctive aesthetic.
Adding a personal touch, OBI’s story continues with a detail that honors his roots. The iconic ASICS logo is subtly reimagined, incorporating synthetic wool that mirrors OBI’s own fur. This unique touch symbolizes his journey from humble beginnings to becoming a Judo master.
Each pair is meticulously handcrafted, featuring special laces and a gold leaf “Sneakmart” logo personally engraved by Stan Birch. This attention to detail ensures that every shoe is a one-of-a-kind piece.
Each pair comes with a numbered card hand-signed by Stan Birch, making it a true collector’s item.
Check it out below:
With only 200 pairs available worldwide, the “OBI” GEL-NYC is a must-have for sneaker lovers. On October 6th, 2024, at 7 PM CET, your chance to own a piece of OBI’s tale arrives – a raffle for the shoes will be held exclusively on the Sneakmart App.
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