A$AP Rocky Appointed as Ray-Ban’s First-Ever Creative Director
by Eduardo G.
Ray-Ban is stoked to announce that fashion visionary and entrepreneur A$AP Rocky is joining as the brand’s first-ever Creative Director. With his massive influence in music and fashion, Rocky is about to bring a whole new vibe to Ray-Ban Studios, leading killer creative projects and redefining the brand’s look and design. First up? The Blacked Out Collection, a fresh take on the Mega Icons featuring a next-level lens, dropping in April 2025.
“I have always admired Ray-Ban’s ability to stay true to its roots while continuing to evolve.”. “I am excited to be a part of this strong legacy and help develop the next chapter of such an iconic brand like Ray-Ban.” – said A$AP Rocky.
«Ray-Ban transcends the eyewear industry; it is not just a brand, it is a lifestyle. For nearly 80 years, it has been on the faces of the most iconic musicians, artists, actors and heroes, shaping and redefining the status quo, and leading cultural revolutions over time. Today, we welcome A$AP Rocky to our family; he is a visionary artist and creator. His ability to push the boundaries of the worlds he explores aligns perfectly with Ray-Ban DNA. We are reinforcing the brand’s values of innovation, pioneering spirit and courage. Let the future begin!» says Leonardo Maria Del Vecchio, President of Ray-Ban.
The artist’s commitment to Ray-Ban will go beyond the design of the glasses, as he will also be in charge of directing campaigns, redesigning Ray-Ban stores and incorporating music, fashion and art into all facets of the brand.
Excited to see what’s next…
ray-ban.com
Nike and FOOTDISTRICT Host MAD POWERED BY 8 Event in Madrid
Baracuta Spring/Summer 2025
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
Sergio Solís photographed by Pablo Castillo and styled by Joel Pardo, in exclusive for Fucking Young! Online.
Carne Bollente’s latest collaboration, Never Enough, pairs the brand’s sex-positive designs with the work of Greek photographer Spyros Rennt.
Just easy chemistry between friends, spontaneous laughter, and the kind of moments that stick with you.
New York-based brand Supreme unveils on Instagram its latest collaboration, featuring designer Shayne Oliver.
Jacquemus unveiled its new campaign “Going Bananas for Jon”, starring The White Lotus actor Jon Gries shot in Los Angeles.
G-STAR is stepping into a fresh creative chapter with the appointment of Rushemy Botter and Lisi Herrebrugh as Creative Directors.
Fernando Casablancas photographed by Jorge Ewald and styled by Vitor Ferreira and creative direction by Pablo Quoos, in exclusive for Fucking Young! Online.
Trip Wilson at Soul Artist Mgmt shot by Giuseppe Falla and styled by Jay-Michael, in exclusive for Fucking Young! Online.
Pigmentarium’s Paradiso Limited Edition Vol. 3 is a summer mood in a bottle.
A full-day immersion into the vibrant crossroads of African and global electronic culture, where DJ sets collide with live mural paintings, fashion pop-ups, and an afterparty stretching into dawn.
Vincent Kponton at Tigers Management photographed by Illya Ovchar and styled by Ridvan Cavus, in exclusive for Fucking Young! Online.
Charles Jeffrey and Clash of Clans present their clothing and accessories collaboration.
D.N.I unveiled the lookbook for its latest collection titled “Mi abuelo murio bailando” (My grandfather died dancing), photographed by Raul Guillermo and styled by Paulo Ruiz Muñoz.
These shoes are made for movement, designed with technical skill and a clear sense of purpose.
DAVIDCATALAN unveiled its Spring/Summer 2025 campaign photographed by Dulce Daniel and styled by Paulo Cravo.
Aldin at Model Werk photographed by Sven Barucha and styled by Suzana Popa, in exclusive for Fucking Young! Online.
This May, Helsinki becomes the stage where fashion transforms into art.
AVGVST Jewelry just dropped its latest collection, Beads, shifting focus toward menswear and unisex pieces more than ever before.
