Jacquemus x Nike Reimagines Sport for a Summer in Paris
by Adriano Batista
Nike and Jacquemus are back with their third collection, this time celebrating Paris and the power of athletes. Get ready for a fresh take on sportswear – 10 pieces for both guys and girls. Think comfy tracksuits with a twist, statement tees, and even long skirts with a sporty vibe. It’s all about looking good on the move.
But that’s not all! The collection also features a brand new shoe: the Nike x Jacquemus Air Max 1. It’s the classic Air Max silhouette with a Jacquemus twist, including a cool, rounded take on the Air unit. Remember the Le Swoosh bag, that purse shaped like the Nike swoosh? It’s back in three new colors, and this time, you can get it at select Nike stores.
“This collection is born from the inspiration I find every day in Paris and in Nike’s athletes and the sports references I have always loved,” says Jacquemus. “I see the collection as a mix of sport, fashion and culture in the most beautiful city in the world, where Nike athletes will take center stage this summer.”
This summer’s collection pays homage to Jacquemus’ French roots with a red, white, blue, and silver color scheme. It also comes with a special bonus: a short film called “J’aime Paris” (“I love Paris” in English). This directorial debut by Jacquemus features a super diverse cast – from famous athletes to French icons and cultural stars like Serena Williams, Juliette Binoche, Central Cee, and Lila Moss.
“When in Paris, the world simply feels different: more romantic, artistic and beautiful,” says Jacquemus. “J’aime Paris is an ode to the city I adore, drawing out all I love about this vibrant place and how those inspirations manifest in my third collection with Nike. This video is a blend of Jacquemus’ icons and unique mix of talents that represents French culture.”
Check out the collection below:
The Nike x Jacquemus Summer 2024 collection is available at Jacquemus.com and their stores, including an exclusive silver colorway of the Air Max 1. Then, on July 23rd, the collection hits Nike’s platforms, with the Le Swoosh bag and Air Max 1 dropping on SNKRS and the clothes launching on nike.com. Finally, on July 25th, the full collection will be available at nike.com and select stores.
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