Salomon x Jah Jah: A Fusion of Art and Tradition
by Adriano Batista
In the world where functionality meets artistic creation, Creative studio Jah Jah, led by Daquisiline Gomis and Coralie Jouhier, joins forces with Salomon to craft a pair of shoes that transcends mere footwear. This collaboration ventures into the rich history of West African myths and traditions, breathing life into age-old stories.
At the heart of this creative alliance lies the reimagining of the mythical “Kankourang” tale, a figure both feared and revered, recounting the odyssey of a child on an inner journey.
The Kankourang, deeply rooted in West African culture and spirituality, finds its stronghold primarily in Casamance, Senegal, with tendrils extending into parts of Gambia and Guinea-Bissau. It embodies a mystical force, assuming multifaceted roles in the rituals of the communities that venerate it. As the guardian of ancestral customs and traditions, it stands as a sentinel of social order and the guardian of community unity. Its invocation can be a shield against curses and potential threats.
The campaign unfolds through a series of beautiful photographs and a film, set against the backdrop of Yoff, a coastal commune in Dakar. The unique ambiance of this district in the capital serves as the canvas for the reimagined world of Kankourang.
Creative director Daquisiline Gomis and director/photographer Otman Qrita had a grander vision in mind for this campaign. Beyond promoting a pair of shoes, it becomes a profound expression of commitment and engagement. Through film and photography, it celebrates the enduring influence of West Africa’s cultural heritage in the contemporary artistic landscape.
Check out the campaign images below:
Eternal Duality
Dr. Martens x Tate
actual
Salomon x Jah Jah: A Fusion of Art and Tradition
previous
Eternal Duality
next
Dr. Martens x Tate
Photographer Denzil Jacobs presents a selection of eclectic looks photographed on the streets of Paris during Men’s Paris Fashion Week, outside Amiri, Rick Owens, 3.Paradis, Kidsuper and more, exclusively for Fucking Young!
Ikko Ohira photographed by Luis May and styled by Timothée Geny La Rocca, in exclusive for Fucking Young! Online.
At Paris Men’s Fashion Week, NAMESAKE’s Spring/Summer 2026 collection, INNERCHILD, didn’t just show clothes but also memories.
Designer Andrea Pompilio maps a wardrobe for modern nomads, one that looks collected rather than curated.
Louis Vuitton has always been about journeys, both literal and imaginative.
VIKTORANISIMOV chose an unlikely stage for its first Berlin Fashion Week presentation: a former telecommunications bunker, now The Feuerle Collection museum.
After the show, designer Feng Chen Wang caught up with us, to open up about the emotion behind this collection, and the brand’s evolving identity – accompanied by backstage moments captured by Leiya Wang.
Take a look at DOUBLET’s Spring/Summer 2026 backstage, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at KIDSUPER’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
For Camiel Fortgens’ SS26, models walked the actual streets of Paris during Fashion Week, portable speakers in hand, each playing a fragment of the show’s soundtrack.
Singer-songwriter HUMBE is Mexico’s breakout pop star, leading us into a new era of sentimental pop.
Created with artist Samuel de Sabóia, the lineup weaves together regeneration, spirituality, and a question: What does the future of fashion look like?
ZIGGY CHEN’s PRITRIKE doesn’t shout. It hums like the low, steady pulse of rain on summer earth.
For their SS26 show, the adidas and Yohji Yamamoto collaboration traded the standard runway for something more visceral: a four-act performance directed by choreographer Kiani Del Valle.
After showing off-calendar for two seasons in a presentation format, the 2023 LVMH Prize-nominated designer Kartik Kumra is now the first Indian designer to be on the official menswear calendar.
SANKUANZ’s Spring/Summer 2026 collection finds its heartbeat in Tara, the Tibetan Buddhist goddess who exists between two worlds, both enlightened and earthly.
Creative director Julian Klausner builds his first men’s collection for the house like a love letter to contradictions.
Fashion often pretends to have answers. TAAKK’s Spring/Summer 2026 collection prefers questions.
Doublet doesn’t ask you to change the world. It just shows what happens when fashion remembers where it comes from.
The idea is simple but clever: take the rigid codes of a gentleman’s wardrobe and soften them for the heat.
For SS26, Hung La’s LỰU ĐẠN closes its trilogy “MAYHEM,” “YOU DON’T BELONG HERE,” and now “NO MAN’S LAND”, with a collection that stares straight at the people society ignores.
Marine Serre‘s Spring/Summer 2026 collection is about the quiet revolution happening in every stitch. Titled THE SOURCE, this is clothing that moves with purpose, crafted by hands that treat savoir-faire not as a relic, but as rebellion.
Here,… »
When J Balvin puts his name on something, you know it won’t be ordinary.
C.R.E.O.L.E.’s DOM TOP FEVER collection is a reckoning. It digs into displacement, memory, and the act of reclaiming stories that have been buried or distorted.
Entitled ‘The Boy Who Jumped the Moon’, this latest KidSuper collection explored key notions of naïveté, innocence and dreams, which are some of the defining characteristics of any childhood.
Hermès’ Spring/Summer 2026 collection moves in straight lines: clean, precise, effortless.
Kolor’s Spring/Summer 2026 collection plays with time, not in a heavy, sci-fi way, but with a light touch.
Louis Gabriel Nouchi’s Spring/Summer 2026 collection asks a question: Do androids dream of wet desires?
Willy Chavarria’s Spring/Summer 2026 runway show was a protest, a love letter, and a reclamation of dignity.
Take a look at Kenzo’s Spring/Summer 2026 backstage, captured by the lens of Thomas Lizzi during Paris Fashion Week, in exclusive for Fucking Young!
