Untitlab® Pride campaign shot by Slava Mogutin
by Gabriel Córdoba Acosta
Shanghai-based shoes and accessories brand, Untitlab®, unveiled its new Pride campaign. Shot by Slava Mogutin, a Russian-American multimedia artist, author, and activist, the campaign features key products from both SS23 and SS24.
Born in Siberia, Slava became the first Russian to be granted political asylum in the US on the grounds of homophobic persecution. Under his direction, the Untitlab Pride Campaign celebrates queerness and diversity, at a time when the LGBT+ community is under attack around the world.
Untitlab®’s design philosophy is rooted in challenging conventional boundaries of professional and social attire by clashing references from different scenarios to create hybrid shoes with bold empowering silhouettes. Elements from formal wear, sports, outdoor activities, and BDSM culture are mixed into classic footwear typologies, such as derby shoes, cowboy boots, loafers, moccasins, kitten heels, and slides.
Check out the campaign images below:
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