The Asturian brand once again makes a big impact this year. After presenting their FW 23-24 collection at Mercedes Benz Fashion Week in Madrid and hosting their first pop-up shop, they surprise us again with their creative direction and design for the new Union Popular Langreo football kit for the 2023-24 season in collaboration with Adidas.

This isn’t the first time we’ve seen 93 SIERRA/CROSSES team up with Adidas. They debuted their version of the Campus 00s sneaker at MBFWM in February this year. However, what truly adds value to this second collaboration is the sentimental aspect for the founder and designer Oliver Iglesias, as he gets to design the kit for his hometown football team in partnership with his own brand. Additionally, there’s an intriguing clash between football and streetwear in this campaign, representing two cultures that are increasingly aligned. Together, they create a powerful synergy between the parties involved.

Take a look below: