The Perfect Pants: PANTALON’s Journey to Create the Ultimate Wardrobe Staple
by Adriano Batista
PANTALON, a brand that knows pants like the back of their hand, was born out of a love for the perfect bottoms. These true pant aficionados believe that pants should not only be a wardrobe staple, but also the foundation of any great outfit. And being the true geeks that they are, they couldn’t find the ideal pair that fit, felt and looked just right, so they set out to create their own.
The team behind PANTALON is made up of experts from the fashion, art, and skateboarding worlds, including Vladimir Amlinsky, Ochir Bainov, and David Khodjamiryan. Together, they have crafted a brand concept that embodies the pants that were missing from the market. Their favorite material? Velvet, of course!
The debut collection from PANTALON, THIS AINT CALIFORNIA, draws inspiration from the natural beauty, culture, and people of Armenia. The country is a place of power that is intimately connected to the brand – it’s where the collection was born and produced, and where the video and photo campaigns were shot.
THIS AINT CALIFORNIA offers both limited-edition and basic lines, with exclusive pieces like corduroy pants in two unique colorways, each with a distinct print and numbered for authenticity. The basic line features lightweight slouchy fit pants with contrasting seams, as well as T-shirts adorned with puff PANTALON totems prints, which were produced in limited quantities by part of the team from New York City.
Check out the campaign images below:
The collection is available on PANTALON’s website, as well as at Oktyabr Skateshop and their online store. So get ready to elevate your pants game with PANTALON – the brand that knows bottoms like nobody else!
Peter Hawkings is the new creative director of Tom Ford
Minimalist Sophistication: Le 17 Septembre Unveils FW23 Menswear Collection
Aidan Scout captured by the lens of Michael Kai Young and styled by Shaun Marq, in exclusive for Fucking Young! Online.
At a time when LGBTQ+ rights face growing threats, art becomes more than personal expression. It is an act of resistance.
Emporio Armani and Our Legacy Workshop are back in business with their new collaboration: a Spring/Summer 2025 collection.
Earlier this year, four-time Formula 1 champion Sebastian Vettel joined Swiss clothing brand Neumühle for a special lesson at a Swiss school. The topic? Circularity.
Stüssy unveiled the lookbook for its Summer 2025 collection, photographed by Antosh Cimoszko and styled by Landon Ebeling.
Born in Chuhuiv, a small town in Ukraine’s Kharkiv region, Roman’s earliest memories are of wind, open fields, and the vastness above.
Teaming up with Ray-Ban, A$AP Rocky introduced the Wayfarer Puffer, a new take on sunglasses that mixes hip-hop energy with precision craftsmanship.
The festival has been a political statement, an artistic movement, and a safe space for imagining new narratives.
Australian eyewear brand Le Specs has joined forces with No Problemo for a first-time collaboration.
The move combines the strengths of both agencies, backed by The Independents group, which acquired Lucien Pagès in December 2024.
Vivobarefoot has unveiled the Tabi Gen 01, the world’s first fully custom 3D-printed barefoot sandal.
The well-known MET GALA has already taken place. Here are our favorite looks!
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
Sergio Solís photographed by Pablo Castillo and styled by Joel Pardo, in exclusive for Fucking Young! Online.
Carne Bollente’s latest collaboration, Never Enough, pairs the brand’s sex-positive designs with the work of Greek photographer Spyros Rennt.
Just easy chemistry between friends, spontaneous laughter, and the kind of moments that stick with you.
New York-based brand Supreme unveils on Instagram its latest collaboration, featuring designer Shayne Oliver.
