93 SIERRA/CROSSES Designs the New UP Langreo Kit in Collaboration with Adidas
by Adriano Batista
The Asturian brand once again makes a big impact this year. After presenting their FW 23-24 collection at Mercedes Benz Fashion Week in Madrid and hosting their first pop-up shop, they surprise us again with their creative direction and design for the new Union Popular Langreo football kit for the 2023-24 season in collaboration with Adidas.
This isn’t the first time we’ve seen 93 SIERRA/CROSSES team up with Adidas. They debuted their version of the Campus 00s sneaker at MBFWM in February this year. However, what truly adds value to this second collaboration is the sentimental aspect for the founder and designer Oliver Iglesias, as he gets to design the kit for his hometown football team in partnership with his own brand. Additionally, there’s an intriguing clash between football and streetwear in this campaign, representing two cultures that are increasingly aligned. Together, they create a powerful synergy between the parties involved.
Take a look below:
Untitlab® Pride campaign shot by Slava Mogutin
The Young Francisco
actual
93 SIERRA/CROSSES Designs the New UP Langreo Kit in Collaboration with Adidas
previous
Untitlab® Pride campaign shot by Slava Mogutin
next
The Young Francisco
Giuliano Poplawski captured by the lens of Szymon Stepniak and styled by Klaas Hamer, in exclusive for Fucking Young! Online.
PRISMA is not simply redesigning underwear; it is shifting the way we think about what touches our skin first.
For the Beach Club 2026 campaign, Casablanca sets a scene. It takes place at a classic California location called the Pink Motel.
Ami Paris has introduced a new campaign called Intimate Celebration. It presents the brand’s own way to celebrate love, focusing on feelings of intimacy and freedom.
The collaboration between JW Anderson and film director Luca Guadagnino does not produce a garment or a bag. Instead, it creates an object for a desk: a set of bronze peach paperweights.
Burberry has released a new capsule collection to celebrate the 2026 Year of the Horse.
Barcelona’s Moco Museum opened a new Banksy exhibition! Titled New Works by Banksy, the show presents twenty-five original pieces. Some of these works have never been shown in a museum before.
Aún es pronto para ser feliz isn’t looking for answers. It sits in the discomfort, embracing the idea that maybe, right now, not being okay is part of the process.
A second project from Carhartt WIP and Salomon reworks the X-ALP shoe.
The Spring/Summer 2026 collection from Hikari no Yami is called CHAPTER 9: THE INVISIBLE MAN.
Louis Vuitton says it looks forward to a creative and innovative path with Future, celebrating this new partnership and what it may bring.
ROMBAUT and PUMA held a launch event for Season 2 of their collaboration in Shanghai.
The Carhartt WIP preview for Spring/Summer 2026 focuses on the shift from cold to warm weather.
JW ANDERSON has opened a new store on London’s Pimlico Road, an area known for its antique and design shops.
Marnix Eyckmans photographed by Aitana Valencia and styled by Ana San José with SS26 pieces from Dior Men, for the DREAMCORE issue of Fucking Young! magazine.
PUMA and the British fashion brand Represent have unveiled their second collaborative shoe.
Eyewear brand Vooglam has teamed up with streetwear label Tombogo for its first limited-edition collaboration.
OUR LEGACY WORK SHOP and ROA have released a new capsule collection. This marks their fourth and most extensive collaboration to date.
Madrid is preparing to welcome one of the most powerful emerging voices on the indie scene: Sombr, the young New York artist who has turned his raw sensitivity and generational vision into a global phenomenon.
Chino Amobi’s new project, “Eroica II: Christian Nihilism”, marks a striking and deeply personal return from an artist known for expanding the edges of sound, image, and storytelling.
The work is part of the brand’s ongoing research into biomimicry, material science, and textile technology.
Arts of the Earth at the Guggenheim Museum Bilbao is an ambitious exhibition on humanity’s shifting relationship with our planet, soil, and biodiversity.
We talk to Callum Eaton about tension, humour and the objects that inspire his new exhibition.
Denim Tears has launched its own proprietary line of denim, titled DENIM TEARS DENIM BY DENIM TEARS.
Inspired by the folklore and spirit of flamenco, the collection captures the movement and emotion of the dance through silhouettes, contrasts, and details.
ALAINPAUL has created the costumes for a new ballet, Drift Wood, at the Opéra national de Paris.
MODUS VIVENDI presents its Fall-Winter Black and White edition, a collection that drifts in from a retro art universe and lands right inside the pulse of modern urban life. The vibe is graphic, fluid and inclusive, as… »
We put together this last-minute holiday gift guide built around the things we actually love to give (and receive).
Jack Archer photographed and styled by Julian Freyberg, in exclusive for Fucking Young! Online.
Ten pieces that say: You tried to erase us. Here we are anyway. And we’re making clothes loud enough to wake the whole city.
