3.PARADIS x PARIS SAINT GERMAIN Capsule Collection
by Adriano Batista
3.PARADIS and Paris Saint Germain Football Club announced their collaboration on a capsule collection illustrating the aspirational values of hope and unity that define both brands while highlighting their commitment to build a sense of community and collective consciousness through their shared love of sport.
“When the gentlemen from Paris Saint Germain proposed to cooperate on a capsule collection, I automatically thought about opening a conversation on the undeniable power of football to provide a sense of collective hope, solidarity and aspiration within our society.” – said Emeric Tchatchoua, Creative Director of 3.PARADIS. “Unity is one of the grass root principles of football. It builds the foundation on which the game is played. To some, football may not be on top of the list as an all-time favorite but there is no denying its power to shape a life, a city, a nation and a world. Being a fan of Paris Saint Germain since birth, collaborating with the Paris Saint Germain to spread our common message and values is an honor and a very humbling experience”.
The capsule collection will be available in all Paris Saint Germain stores internationally and online, on 3.Paradis.com as well as selected retailers all around the world.
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