3.PARADIS x Paris Saint Germain
by Adriano Batista
3.PARADIS and Paris Saint Germain Football Club unveiled their collaboration on a capsule collection illustrating the aspirational values of hope and unity that define both brands while highlighting their commitment to build a sense of community and collective consciousness through their shared love of sport.
“When the gentlemen from Paris Saint Germain proposed to cooperate on a capsule collection, I automatically thought about opening a conversation on the undeniable power of football to provide a sense of collective hope, solidarity and aspiration within our society,” said Emeric Tchatchoua, Creative Director of 3.PARADIS. “Unity is one of the grass root principles of football. It builds the foundation on which the game is played. To some, football may not be on top of the list as an all-time favorite but there is no denying its power to shape a life, a city, a nation and a world. Being a fan of Paris Saint Germain since birth, collaborating with the Paris Saint Germain to spread our common message and values is an honor and a very humbling experience”.
3.Paradis’ mission is to spread this message of collective hope, solidarity and aspiration whilst giving back to the world. Through this collaborative project, 3.PARADIS along with Paris Saint Germain celebrates the idea of unity, diversity and self-transcendence brought by football. From Canada to Paris, it has long been a place where supporters are united regardless of race, gender identity, religion, ethnicity, or any other background. It is where people are brought together and come forth as equals, united around a common love.
The capsule collection is available in all Paris Saint Germain stores internationally and online, on 3.Paradis.com as well as selected retailers all around the world.
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