Street-Garden-Style. A little chat with Maria Korkeila
by Luca Imbimbo
On the opening day of Pitti Uomo 97, Fiskars, the iconic Finnish lifestyle brand, presented its first venture in fashion with a gender-fluid capsule collection by upcoming designer Maria Korkeila at Palazzo Pucci. A presentation featuring the modern garden-wear collection on a casting of professional and street casted models took place within an installation of hydroponic inspired controlled nature clashing with the 16th-century decor of the palazzo. We met the designer during the event and that’s what she told us.
When and how did your interest for fashion start?
Very early, when I was around 11 years old and I realized that it existed, that there was somebody who designed clothes and then I said: It’s what I want to do and since then I’ve always been interested in items and then I finished high school and here I am, basically. First, I loved the idea of being able to create something on my own that you can actually wear and use.
How would you define your style?
I think my style takes a lot of reference from my own culture, and I also like things created by accident. It’s funny: Sometimes I create things by my hand and I make mistakes and in doing so I create something that looks nice and I develop it.
Who is your ideal customer?
Somebody who loves colours but also comfortable clothes. Anyway, in my collections, I design different clothes for different people.
How was the collaboration with Fiskars born?
It was discussing about presenting the collection in Florence and they were looking for different designers to collaborate with and one it’s me.
How did you succeed in combining your aesthetics with that of Fiskars?
The interesting thing about this project is that it’s for almost a four-hundred-year-old company, which served as immense inspiration does to their rich history but there is also an innocence baggage and this is an amazing opportunity for me. I could create something on my own and I used orange a lot, the iconic color of Fiskars.
What is the key piece of the collection?
It’s the cordon-jacket: it is multi-purposed so you can transform it as you want.
What is really FUCKING YOUNG for you?
I think that the younger generation now is very progressive. They know what they want and what the world needs and they pursue it, which is something I respect.
More contents from Pitti Uomo 97 here
Off-White FW20 Backstage!
Feel free to be cool. A little chat with Rolf Ekroth
ERL marks its fifth anniversary with a new version of its signature skate shoe, the Electric Blue Vamp.
Skepta and PUMA are back with a tight, all-black collection that strips streetwear down to its essentials.
Wood Wood enters a new chapter with its FW25 Double A campaign, the first collection under creative director Brian SS Jensen and head of design Gitte Wetter.
Leandro da Silva photographed by Emil Huseynzade and styled by Vladimir Frol de Moura, in exclusive for Fucking Young! Online.
PUMA is re-releasing its special 2003 H-Street sneakers in two Jamaica-inspired colorways, just in time for Notting Hill Carnival.
Delvinas and Antón lensed by Willy Villacorta and styled by María Hernandez, in exclusive for Fucking Young! Online.
Viegas is someone who grew up immersed in music and community, with a desire to create spaces where people feel seen and free.
Johnatan Aba and Yoni Goor captured by the lens of Italo Gaspar and styled by Marchesini Matilde & Stefani Sofia, in exclusive for Fucking Young! Online.
Stüssy keeps growing, and its newest store in Biarritz, France, is proof.
DJOOKE opens up about his journey from Portuguese small towns to Lisbon’s DJ scene, the birth of iconic LGBTQ+ party BALAGAN, and his vision for inclusive nightlife.
Nicolas Benitez at New Icon photographed by Diego Bigolin and styled by Daniel Zazueta, in exclusive for Fucking Young! Online.
Massimo Osti Studio’s latest collection, Continuative Garments, stays true to the brand’s philosophy: clothes should work effortlessly in everyday life.
For Fall/Winter 2025, Billionaire Boys Club turns its focus to Jamaican sound system culture, drawing from the raw energy of dancehall, reggae, and lovers rock.
Salomon has teamed up with JJJJound to reimagine the XT-6 in two very different ways.
The fragrance captures the fleeting bloom of the osmanthus flower, a winter surprise in Kyoto.
Borsalino’s Fall/Winter 2025 campaign, captured by Pablo di Prima and shaped by Agata Belcen’s art direction, turns hats into something more than accessories. They become extensions of the people wearing them, subtle yet full of presence.
The brand’s… »
A reimagined version of their classic Plantaris, this ultra-limited release swaps the usual for titanium, turning a familiar shape into something that feels like it’s from 2075.
With a remarkable voice that challenges the status quo, Marval Rex is redefining cultural + transgender identities through the lens of comedy, performance, and thoughtful discourse.
SAVVA at Angels Project photographed and styled by Alberto Saguar, in exclusive for Fucking Young! Online.
Rombaut’s new drop, Ground I, is the latest step in their barefoot series, a shoe that keeps getting simpler, quieter, more like a sculpture than just footwear.
Rick Owens’s first major retrospective in Paris, Temple of Love, transforms the Palais Galliera into a ritualistic sanctuary.
Alex Brendon photographed by Virginia Navarro and styled by Tomás Jaramillo, in exclusive for Fucking Young! Online.
At Selfridges’ Summer of Sound: Music Talks, Allie X and Charles Jeffrey sat down to discuss how music and fashion shape an artist’s visual identity.
Simon Bresky and Brayden Dutremble photographed by Pasquale Vino and styled by Andrea Bassi, in exclusive for Fucking Young! Online.
Somewhere between pop spellcasting and club catharsis, the line between artist and alter ego blurs into something feral, fabulous, and dangerously seductive.
As summer winds down, MR PORTER’s Pre-Fall 2025 campaign bridges the gap between sun-soaked ease and the crisp transition ahead.
From November 14 to 16, 2025, Maastricht will once again transform into a hub for fashion, art, and performance as the FASHIONCLASH Festival kicks off its 17th edition.
The Polish brand’s High Summer Drop SS25 is built for summers that linger in memory, with pieces meant to outlast the season.
For Fall/Winter 2025, Levi’s® reworks its most iconic pieces, combining heritage with fresh updates.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists.
