Feel free to be cool. A little chat with Rolf Ekroth
by Luca Imbimbo
The Finnish saga continues with the return to Florence of Rolf Ekroth and Terinit, for a joint special event.
Rolf Ekroth is one of the most talented Finnish designers: the Aalto University graduate was a Hyères Fashion Festival finalist in 2016 and participated to Guest Nation Finland at Pitti Uomo.
Terinit is an old Finnish sporting label established in 1949 that played an important part in building the brand of Finnish winter sports and national identity.
After the success of their collaboration at Pitti Uomo last January, as part of the Palazzo Finlandese program, the two are teaming up again for a new special presentation.
When did your passion for fashion start?
In my early thirties. It was like a normal route. When I was a teenager I was most interested in sports. I tried everything and then by chance, when all this failed, I focused on clothing. So it happened by accident that I tried to be a fashion designer and I decided to do my best. My brand was born basically straight out of school. I participated in competitions and festivals, I get to LaFayette Gallery Collections,I was a Hyères Fashion Festival finalist in 2016 and participated to Guest Nation Finland at Pitti Uomo and then I had my own brand.
Who is your typical customer?
We’re trying to figure it out. We’ve done 2 seasons, this is the third time we’re a sort of figuring this out. He can be everyone.
Your items are contemporary but, according to you, what is the future of fashion?
People just do whatever they want; they should be free to express themselves. I like to draw certain types of clothes because they make me feel a bit cooler, nicer, modern. I hope people will have the chance to be free.
How did the collaboration with Terinit start?
They were just waiting for the right time and the right designer and they found I was the right one. It’s not for everyone to have two labels so it’s going really well for me!
Which is the key piece of the collection?
I really like winter jackets: they’re my passion and we have a great graphic team. I think the key piece is the parke, with the hookey shoulder. I like combinig sporty parts with streetwear garments.
What is really fucking young?
That’s me on Facebook!
More contents from Pitti Uomo 97 here
Street-Garden-Style. A little chat with Maria Korkeila
EGONlab Fall/Winter 2020 Lookbook
For Spring/Summer 2026, David Koma presented I LOVE DAVID at Berlin Fashion Week, a menswear collection that balances humor with depth.
SLⱯY, unveiled during Berlin Fashion Week, takes the ancient tale of Saint George and the Dragon and flips it into a meditation on modern battles.
Change isn’t always about moving forward, but sometimes, it’s about holding on. For their Spring/Summer 2026 collection, Milieuschutz, Richert Beil explores exactly that tension.
Inspired by the hidden love stories of novels like Maurice, Swimming in the Dark, and Young Mungo, the collection moves through three emotional stages of queer coming-of-age: concealment, self-acceptance, and the bittersweet weight of memory.
Through its new CGI campaign, “Beyond Real, Beyond Now,” and a community-driven approach, REVERSIBLE is bridging the gap between inspiration and accessibility.
Eugenio Elverdin photographed by Lucas Ricci and styled by Gaston Olmos, in exclusive for Fucking Young! Online.
There’s a particular kind of freedom that comes with movement, and AMBUSH’s Spring/Summer 2026 collection, “Tribe on the Move,” captures that feeling.
Louis Vuitton’s latest travel campaign takes viewers on a visual journey through China, reimagining travel as an experience rather than just a destination.
Paris Fashion Week witnessed Steven Passaro’s Moonlit Lover Spring/Summer 2026 collection, an exemplar of the aftermath of love encountered after midnight and gone before sunrise.
Because home should never be denied to anyone. In a world where home shouldn’t be a privilege but a right, artist and activist Charlie Smits is stepping up. Smits has teamed up with Fundación… »
Simon Porte Jacquemus has fulfilled his dream, and in the process, he continues to invite us to dream with him.
We checked in with Takuya Morikawa to talk process, evolution, and the foundation in the essence of creation.
Berlin Fashion Week saw the return of Milk of Lime, fresh off their Berlin Contemporary win, with their Spring/Summer 2026 collection, CHIME.
Craig Green’s Spring/Summer 2026 collection feels like a half-remembered dream with shapes you recognize, but shifted just enough to make you look twice.
Photographer Denzil Jacobs presents a selection of eclectic looks photographed on the streets of Paris during Men’s Paris Fashion Week, outside Amiri, Rick Owens, 3.Paradis, Kidsuper and more, exclusively for Fucking Young!
Ikko Ohira photographed by Luis May and styled by Timothée Geny La Rocca, in exclusive for Fucking Young! Online.
At Paris Men’s Fashion Week, NAMESAKE’s Spring/Summer 2026 collection, INNERCHILD, didn’t just show clothes but also memories.
Designer Andrea Pompilio maps a wardrobe for modern nomads, one that looks collected rather than curated.
Louis Vuitton has always been about journeys, both literal and imaginative.
VIKTORANISIMOV chose an unlikely stage for its first Berlin Fashion Week presentation: a former telecommunications bunker, now The Feuerle Collection museum.
After the show, designer Feng Chen Wang caught up with us, to open up about the emotion behind this collection, and the brand’s evolving identity – accompanied by backstage moments captured by Leiya Wang.
Take a look at DOUBLET’s Spring/Summer 2026 backstage, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at KIDSUPER’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
For Camiel Fortgens’ SS26, models walked the actual streets of Paris during Fashion Week, portable speakers in hand, each playing a fragment of the show’s soundtrack.
Singer-songwriter HUMBE is Mexico’s breakout pop star, leading us into a new era of sentimental pop.
Created with artist Samuel de Sabóia, the lineup weaves together regeneration, spirituality, and a question: What does the future of fashion look like?
ZIGGY CHEN’s PRITRIKE doesn’t shout. It hums like the low, steady pulse of rain on summer earth.
For their SS26 show, the adidas and Yohji Yamamoto collaboration traded the standard runway for something more visceral: a four-act performance directed by choreographer Kiani Del Valle.
After showing off-calendar for two seasons in a presentation format, the 2023 LVMH Prize-nominated designer Kartik Kumra is now the first Indian designer to be on the official menswear calendar.
SANKUANZ’s Spring/Summer 2026 collection finds its heartbeat in Tara, the Tibetan Buddhist goddess who exists between two worlds, both enlightened and earthly.
