OFF-WHITE Lauches “I SUPPORT YOUNG BLACK BUSINESS”
by Adriano Batista
Off-White announce its ongoing commitment to the Black community with the launch of “I Support Young Black Businesses” project, a quarterly fundraising program in support of organizations chosen by Virgil Abloh and his team to support the Black community. Initially designed in 2019 and debuted in 2020 Off-White™ will release items for sale with 100% of proceeds going to the organization selected each quarter.
Off-White™ is launching the first round of quarterly fundraising with the sale of Off-White™’s Fall/Winter 2020 “I Support Young Black Businesses” t-shirt and hoodies, which first appeared at Off-White™ runway show in January 2020, worn by tap dancer Cartier Williams who gave an opening performance. The apparel is now available through www.off—white.com with proceeds initially going to Chicago CRED. Chicago CRED – which stands for “Create Real Economic Destiny”— an organization Virgil Abloh has partnered with since 2017 in his home city and is focused on reducing gun violence.
This announcement is a reflection of Virgil Abloh’s broad-based advocacy for and support of Black talent. Most recently, as announced earlier this month, he raised $1 million to support the next generation of Black fashion leaders through the Virgil Abloh™ “Post-Modern” Scholarship Fund. More information on the Fund is available HERE. In parallel with this, Off-White™ has established an ongoing paid internship program in Milan for young black people who want to build a career in the fashion industry. The first internship will start in September 2020 in Milan.
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