The London based artist M.I.A. is the front figure of H&M‘s initiative World Recycle Week, and is featured in a video inspiring customers to recycle their old or unwanted clothes. With her personal style, interest for sustainability and passion for the environment, M.I.A. personifies the conscious consumer with a social awareness.
“World Recycle Week is about embracing important environmental issues such as the landfills, and highlighting a global movement.” said M.I.A.
During the campaign period, April 18-24, H&M aims to collect 1,000 tonnes of unwanted or worn out garments from customers worldwide in its more than 3,600 stores. The initiative is part of H&M’s goal to close the loop in fashion, recycling unwanted garments to create recycled textile fibers for new products. The H&M Garment Collecting initiative was initiated already 2013.
To raise awareness M.I.A. wrote the song “Rewear it” exclusively for H&M and the World Recycle Week campaign. H&M has worked closely with choreographer Aaron Sillis to interpret M.I.A.’s music and lyrics into dance moves for the campaign’s video.
The result of this collaboration is a video featuring M.I.A. together with an eclectic cast of interesting influencers and inspirational people from all over the world. They range from music artists, dance artists, comedians and people with a passion for environmental and social sustainability issues, all with a strong personal style and attitude. In this video they all come together in a dance to highlight the importance of garment collecting and recycling.
We had the chance to catch up with Ohio-born, Brooklyn-based designer Kody Phillips in his Paris Fashion Week showroom where he unveiled his Spring/Summer 2026 collection.
Dean and Dan doubled down on their love of fashion’s most dramatic moments, remixing 80s power dressing, 90s grunge, and 2000s excess into something entirely their own.
Telekom Electronic Beats (TEB) and 032c are turning 25, and they’re celebrating with a capsule collection and an installation by Harry Nuriev. Titled All is Sound.
Cult Korean menswear brand THUG CLUB teamed up with designer IZZY DU for an unforgettable dinner and afterparty at the mythical Lapérouse during Paris Fashion Week.
Jonathan Anderson has always treated fashion like a carefully assembled collection, mixing the unexpected, trusting his instincts, and binding it all together with a strong point of view.
Louis Vuitton has introduced its latest Silver Lockit 2025 collection, developed in partnership with Felix, the brand’s Ambassador and UNICEF Goodwill Ambassador for Korea.
The Salomon XT-6 wasn’t made for sidewalks. Born for punishing mountain trails and ultra-distance races, its technical DNA speaks to wilderness endurance.
The Guggenheim Museum Bilbao has opened the Barbara Kruger exhibition, Another day. Another night., curated by Lekha Hileman Waitoller and sponsored by Occident. This exhibition expands her audience and influence while pushing the limits of modern art… »
Forget ironed polos and pristine blazers. Peter Wu’s Spring/Summer 2026 collection is a tribute to the thrifted sweaters, the cut-off Dickies, the flannel pajama pants worn to early morning lectures.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.