Björn Borg “SIGNATURE” Collection

Björn Borg showcased a ͚see now, buy now͛ exclusive collection at the Royal Tennis Hall during Fashion Week Stockholm.

2 SepCollection. Stockholm

WHYRED MAN Spring/Summer 2017

Jonas Bladmo unveiled his Spring/Summer 2017 menswear collection for WHYRED during Stockholm Fashion Week.


L’HOMME ROUGE unveiled both FW16 and SS17 collections during Stockholm Fashion Week.

Cheap Monday Spring/Summer 2016

For Spring/Summer 2016 Cheap Monday presents the collection Nuclear Psychodelia. The collection is a blast of energy inspired by the idea of a nuclear hippie explosion happening only inside your head. Bright pops of colour, moon cycles, clothes… »

Filippa K Spring/Summer 2016

“Understated Utility” is the explanation of the SS16 men’s collection of Filippa K. The stress of functionality with multiple hidden pockets, internal straps and stow away hoods is bordered with elements and details of fine tailoring. A mix of… »


WHYRED Spring/Summer 2016

WHYRED presented its Spring/Summer 2016 collection titled “Everyday Robots” during Stockholm Fashion Week.

F.Y. Loves

I just love it.

GUCCI. Appliquéd Crushed-Velvet Bomber Jacket

Gucci‘s Creative Director Mr Alessandro Michele is renowned for his eclectic approach, which is very much evidenced by this crushed-velvet bomber.

14 Oct

BY THE NO. Spring/Summer 2016

Astrid Olsson and Lee Cotter released their second collection under the new label By The Number. The core basic values of the brand is based on sharing minds with inspiring fellow creators from other fields of expertise. The… »

Björn Borg Spring/Summer 2016

The Björn Borg SS16 fashion show was a tribute to Mars One – a not for profit foundation with the goal of establishing a permanent human settlement on Mars 2027.

Morris Heritage Spring/Summer 2016

Morris Heritage unveiled its Spring/Summer 2016 collection during Stockholm Fashion Week.

Erïk Bjerkesjö Fall/Winter 2015

Erïk Bjerkesjö unveiled his Fall/Winter 2015 collection during Fashion Week Stockholm. The collection is handmade by Erïk, his mother and several carefully selected Tuscan tailors.

WHYRED Fall/Winter 2015

WHYRED presented its Fall/Winter 2015 collection during Fashion Week Stockholm.

Filippa K Fall/Winter 2015

Filippa K unveiled its Fall/Winter 2015 menswear collection during Fashion Week Stockholm.

Cheap Monday Fall/Winter 2015

Cheap Monday presented its Fall/Winter 2015 collection during Fashion Week Stockholm.

Erïk Bjerkesjö Spring/Summer 2015

Erïk Bjerkesjö presented his Spring/Summer 2015 collection during Fashion Week Stockholm

The Swedish School of Textiles SS15

The Swedish School of Textiles presented the collections of their Fashion Design graduates, during Fashion Week Stockholm.


Filippa K Spring/Summer 2015

SS15 continues the modern, clean, sharp and urban style that epitomises Filippa K Man. This season sees a Savile Row touch in the tailored part of the collection. The blazer is an important, hybrid key piece that is… »

WHYRED Spring/Summer 2015

WHYRED’s inspiration for Spring/Summer 2015 is based on the German artist Kurt Schwitters (1887–1948), who was famous for his Merz Pictures, which have been described as “psychological collages”. The idea of layering and blocking is found throughout the… »

Cheap Monday Spring/Summer 2015

Cheap Monday presented its Spring/Summer 2015 collection during Fashion Week Stockholm, featuring scribbled, doodly prints, ruchings, delicate bow straps mixed with a sporty look on satin interlock fabrics with puff sleeves and stenciled allover prints on… »

Björn Borg Spring/Summer 2015

Björn Borg Spring/Summer 2015 collection presented during Fashion Week Stockholm, draws its inspiration from fictional worlds. Mesmerizing mythical islands, lost worlds and visionary computer games. A mainly monochrome collection where sport and fashion are intertwined.

Army Of Me Spring/Summer 2015

Army Of Me presented its Spring/Summer 2015 collection during Fashion Week Stockholm. A monochrome palette, with black as the main colour, touches of lighter grey, and all-over prints create a sense of completeness. The fabrics have been… »

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Store. highlights

Issue #10

“Sex is more exciting on the screen and between the pages than between the sheets.” – Andy Warhol

Cover feat. Diego Barrueco by Michiel Meewis
and Michael Miller.

🏆 Best Cover Men 2017 by SWIPECAST AWARDS
🏆 Magazine of the Year by FASHION NET AWARDS 2017
Spring/Summer 2017