Atelier ODOR Spring/Summer 2020 Lookbook
by Adriano Batista






























The new SS20 collection by Atelier ODOR is inspired by purity and youth in the face of cruelty, a rare leave of absence and a breath of fresh air set against military battles, the frailty of youth, and extraordinary courage. The primary source was Peter Jackson’s documentary film “They Shall Not Grow Old”.
In their lookbook, shot by Roman Erofeev and styled by Oksana Markina, ODOR writes of salad days, infantile desires, and the dreams of youth. The history of the Great War and the romance of the war years, love and tragedy. The prototype for the hero was not chosen by chance, but was taken from a real person – a young Channel Islander, whom war had taken unawares into the very epicenter – into the heart of Europe. His carefree world was destroyed, but his memories are vividly documented in his letters home. In them, he describes the romance of the military life, day to day existence on the front line, and he also indulges his memories, and his nostalgia for home, whilst recalling love, and his carefree childhood. He documents his life, recording extracts from his recollections on scraps of paper, looking to leave at least some memory of himself behind. As in Jackson’s film the postcards and letters, free of censorship and with a whole sense of reality, form into a unified narrative. The brand tells of that time, and of an enormous tragedy, which has been undeservedly forgotten.
“I want to remember the scent of your tears, mine dried up a long time ago. Your letter was soaked through with them, and I can no longer make out the words. I know though that by reading your letter and taking in the scent, I can kiss you anxiously. I will tell you sometime of how today, after the soggy trenches, I immersed myself for the first time in the grasses of the steppe, in the snow-white bedclothes, which had been carefully prepared by the local French girls, and sat on the bank, barely breathing. This does not last long, but I try to remember every moment, every sound, and smell, every smile, and every kind word. Should I see you again, I will keep quiet about the fears and horrors of this war, but will try and remember these fields, and this fragile youth under the onslaught of these dreadful attacks.”
Odor represented by NOB Agency.
Style: Oksana Markina – @markina.style
Photo: Roman Erofeev – @drunk_crucian
MUA: Julia Di – @ulidi_promakeup
Model: Kirill Bykovski (@agentmgmt) – @kirill_bykovski
Producer: Maksim Kurik (@kurikmaks)
www.atelierodor.com
AA/C Spring/Summer 2019 Lookbook
A NEW ERA for Istituto Marangoni London
The question hangs heavy in the air: How do we keep making clothes when the world burns?
Haderlump’s Spring/Summer 2026 collection breathes new life into Ex Libris, translating these historical markers into wearable narratives.
Francesco Risso joined forces with artists Olaolu Slawn and Soldier Boyfriend for something raw, immediate, and deeply personal.
For Spring/Summer 2026, David Koma presented I LOVE DAVID at Berlin Fashion Week, a menswear collection that balances humor with depth.
SLⱯY, unveiled during Berlin Fashion Week, takes the ancient tale of Saint George and the Dragon and flips it into a meditation on modern battles.
Change isn’t always about moving forward, but sometimes, it’s about holding on. For their Spring/Summer 2026 collection, Milieuschutz, Richert Beil explores exactly that tension.
Inspired by the hidden love stories of novels like Maurice, Swimming in the Dark, and Young Mungo, the collection moves through three emotional stages of queer coming-of-age: concealment, self-acceptance, and the bittersweet weight of memory.
Through its new CGI campaign, “Beyond Real, Beyond Now,” and a community-driven approach, REVERSIBLE is bridging the gap between inspiration and accessibility.
Eugenio Elverdin photographed by Lucas Ricci and styled by Gaston Olmos, in exclusive for Fucking Young! Online.
There’s a particular kind of freedom that comes with movement, and AMBUSH’s Spring/Summer 2026 collection, “Tribe on the Move,” captures that feeling.
Louis Vuitton’s latest travel campaign takes viewers on a visual journey through China, reimagining travel as an experience rather than just a destination.
Paris Fashion Week witnessed Steven Passaro’s Moonlit Lover Spring/Summer 2026 collection, an exemplar of the aftermath of love encountered after midnight and gone before sunrise.
Because home should never be denied to anyone. In a world where home shouldn’t be a privilege but a right, artist and activist Charlie Smits is stepping up. Smits has teamed up with Fundación… »
Simon Porte Jacquemus has fulfilled his dream, and in the process, he continues to invite us to dream with him.
We checked in with Takuya Morikawa to talk process, evolution, and the foundation in the essence of creation.
Berlin Fashion Week saw the return of Milk of Lime, fresh off their Berlin Contemporary win, with their Spring/Summer 2026 collection, CHIME.
Craig Green’s Spring/Summer 2026 collection feels like a half-remembered dream with shapes you recognize, but shifted just enough to make you look twice.
Photographer Denzil Jacobs presents a selection of eclectic looks photographed on the streets of Paris during Men’s Paris Fashion Week, outside Amiri, Rick Owens, 3.Paradis, Kidsuper and more, exclusively for Fucking Young!
Ikko Ohira photographed by Luis May and styled by Timothée Geny La Rocca, in exclusive for Fucking Young! Online.
At Paris Men’s Fashion Week, NAMESAKE’s Spring/Summer 2026 collection, INNERCHILD, didn’t just show clothes but also memories.
Designer Andrea Pompilio maps a wardrobe for modern nomads, one that looks collected rather than curated.
Louis Vuitton has always been about journeys, both literal and imaginative.
VIKTORANISIMOV chose an unlikely stage for its first Berlin Fashion Week presentation: a former telecommunications bunker, now The Feuerle Collection museum.
After the show, designer Feng Chen Wang caught up with us, to open up about the emotion behind this collection, and the brand’s evolving identity – accompanied by backstage moments captured by Leiya Wang.
Take a look at DOUBLET’s Spring/Summer 2026 backstage, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at KIDSUPER’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
For Camiel Fortgens’ SS26, models walked the actual streets of Paris during Fashion Week, portable speakers in hand, each playing a fragment of the show’s soundtrack.
Singer-songwriter HUMBE is Mexico’s breakout pop star, leading us into a new era of sentimental pop.
Created with artist Samuel de Sabóia, the lineup weaves together regeneration, spirituality, and a question: What does the future of fashion look like?
ZIGGY CHEN’s PRITRIKE doesn’t shout. It hums like the low, steady pulse of rain on summer earth.