Just as the coolest collections from the hottest brands of the moment have been unveiled in recent days, so too have the sector’s most important adverts and campaigns. The latest to see the light of day is that of Europe’s leading fashion and lifestyle platform Zalando, starring actor and singer Aron Piper, rapper and Superwak collective member Clique Dani aka Wide Awake Earthquake, musical artists Yendry and Zabson and dance group “Let it Happen” among others, and shot by renowned New York artist and director Clayton Vomero and French photographer Maciek Pozoga.
Dubbed “Hazte Notar” or #GoNoticed, this documentary-style campaign serves as a kick-off and prelude to the Spring/Summer 2022 season, but also as a celebration of the influence anyone can have on streetwear culture. This campaign speaks to the unique personal style that forms the core of urban culture and builds on the tradition of streetwear, which is born out of individuality, creativity and style. Everyone in the spot brings their own unique style and interpretation of streetwear, producing a piece that reflects the diverse and colorful nature of the streetwear community across Europe.
As a curiosity and in relation to the style, Zalando will be designing future looks for singer Aron Piper’s upcoming music tour, and will be sharing daily outfits across its channels to provide even more inspiration.
Back to the campaign, it was unveiled for the first time in Spain during Scrapworld, which for those who don’t know is a fashion fair created by the influencer @byCalitos that was held in Madrid on 19 and 20 March, aimed at streetwear and urban culture lovers, in which Zalando participated as the main sponsor.
Carhartt WIP’s Fall 2025 campaign feels like a quiet shift. It’s not about grand statements or dramatic scenes. Instead, it turns its attention to the spaces in between: the small, ordinary moments that make up a day.
The Irrepressibles return with Yo Homo Deluxe, an expansion that digs deeper into the emotional scope, punk edge, and eroticism of their fourth studio album.
Japanese designer Soshi Otsuki, the creative force behind Soshiotsuki, scooped up the LVMH Prize 2025, one of the industry’s most powerful springboards for fresh talent.
The debut collection, Season One: At First Light, was unveiled among friends, fam, and fans at the Hotel Pozzo di Borgo, a historic residence Karl Lagerfeld lived at, just before one of his sold-out concerts in the Paris.
The NRW-Forum Düsseldorf is opening a direct conversation. Its exhibition, SEX NOW, invites visitors to explore the complex role sex plays in our lives.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
