Just as the coolest collections from the hottest brands of the moment have been unveiled in recent days, so too have the sector’s most important adverts and campaigns. The latest to see the light of day is that of Europe’s leading fashion and lifestyle platform Zalando, starring actor and singer Aron Piper, rapper and Superwak collective member Clique Dani aka Wide Awake Earthquake, musical artists Yendry and Zabson and dance group “Let it Happen” among others, and shot by renowned New York artist and director Clayton Vomero and French photographer Maciek Pozoga.
Dubbed “Hazte Notar” or #GoNoticed, this documentary-style campaign serves as a kick-off and prelude to the Spring/Summer 2022 season, but also as a celebration of the influence anyone can have on streetwear culture. This campaign speaks to the unique personal style that forms the core of urban culture and builds on the tradition of streetwear, which is born out of individuality, creativity and style. Everyone in the spot brings their own unique style and interpretation of streetwear, producing a piece that reflects the diverse and colorful nature of the streetwear community across Europe.
As a curiosity and in relation to the style, Zalando will be designing future looks for singer Aron Piper’s upcoming music tour, and will be sharing daily outfits across its channels to provide even more inspiration.
Back to the campaign, it was unveiled for the first time in Spain during Scrapworld, which for those who don’t know is a fashion fair created by the influencer @byCalitos that was held in Madrid on 19 and 20 March, aimed at streetwear and urban culture lovers, in which Zalando participated as the main sponsor.
Troye Sivan celebrates 10th Anniversary of his planitun debut album with BLUE NEIGHBOURHOOD – Ten years on, set for release on February 13, 2026. Limited Edition features two additional tracks – “Swimming Pools” and “Strawberries & Cigarettes” – plus a reimagined cover art.
Titled “Generation Gucci”, the lookbook acts both as a nod to the archive and a projection of aesthetic continuity, layering historical codes to build a distinct vision for the house.
Salomon is marking the 20th anniversary of its ACS PRO trail sneaker with a special edition. The release honors the shoe’s past while focusing on its continued relevance.
UNWRAPPED 2025 marks Grindr’s fifth annual global snapshot of queer culture, powered by insights from more than 15 million monthly users and 32,000 community votes.
Patta and Joe Freshgoods have reunited for a new collaboration titled “PattaGoods.” This is their first capsule collection, uniting two independent, Black-owned brands.
The Amsterdam-based brand Daily Paper has partnered with the Municipality of Amsterdam and adidas to celebrate the reopening of a local landmark: the street football court known as the “Adidasplein”.
The work of Slovak artist Andrej Dúbravský presents a world of bees, caterpillars, flowers, and naked boys who return the viewer’s gaze with confidence.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
