Just as the coolest collections from the hottest brands of the moment have been unveiled in recent days, so too have the sector’s most important adverts and campaigns. The latest to see the light of day is that of Europe’s leading fashion and lifestyle platform Zalando, starring actor and singer Aron Piper, rapper and Superwak collective member Clique Dani aka Wide Awake Earthquake, musical artists Yendry and Zabson and dance group “Let it Happen” among others, and shot by renowned New York artist and director Clayton Vomero and French photographer Maciek Pozoga.
Dubbed “Hazte Notar” or #GoNoticed, this documentary-style campaign serves as a kick-off and prelude to the Spring/Summer 2022 season, but also as a celebration of the influence anyone can have on streetwear culture. This campaign speaks to the unique personal style that forms the core of urban culture and builds on the tradition of streetwear, which is born out of individuality, creativity and style. Everyone in the spot brings their own unique style and interpretation of streetwear, producing a piece that reflects the diverse and colorful nature of the streetwear community across Europe.
As a curiosity and in relation to the style, Zalando will be designing future looks for singer Aron Piper’s upcoming music tour, and will be sharing daily outfits across its channels to provide even more inspiration.
Back to the campaign, it was unveiled for the first time in Spain during Scrapworld, which for those who don’t know is a fashion fair created by the influencer @byCalitos that was held in Madrid on 19 and 20 March, aimed at streetwear and urban culture lovers, in which Zalando participated as the main sponsor.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
