YY Nation launches with world’s lowest carbon footprint sneaker
by Adriano Batista
YY Nation, a new sustainable shoe brand is launching in the US with its eco-friendly Legacy Footwear Collection, which includes the Nimbo shoe, made from bamboo and algae. Following three years of intensive research and development, YY Nation’s Nimbo shoe has the industry’s smallest carbon footprint – three times fewer carbon emissions than conventional sneakers. The brand adds that its shoes are Zero Carbon Certified and are expected to be carbon negative in 2022. The carbon footprint of all YY Nation shoes have been independently double certified by thinkstep-anz and Ekos.
“We are on a journey to make the world’s most sustainable shoes,” says YY Nation founding director Jeremy Bank. “While we’re off to a good start, good is not enough. It feels great to be making a difference, we just want to keep doing better. With today’s launch, YY Nation is committing to a carbon-negative future that combines rigorous sustainability standards with incredible design and comfort.”
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