Y/Project SS20 Backstage!
by Anna Barr























Glenn Martens showed his Spring/Summer 2020 collection at the l’Oratoire du Louvre in Paris Fashion Week. This season saw a continuation with his love affair with denim. The shape became looser, slung low with a wide leg and cargo inspired pockets conjuring up imagery at the early of the millennium. Not quite out of Y2K placed too were slightly iridescent suits that we can easily imagine at the MTV video awards along with a deconstructed new interpretation of the shell suit given a romantic spin. The tucked away temple made the perfect backdrop the soundtrack channeling Marten’s ironic take on fashion, mixing the habanera rhythm of George Bizet’s opera Carmen with its Muppet Show parody.
If anything, there was a real romantic feel to the season. From the deep berry found in the color palette, folkloric prints, high waist held up by a thin rope, and gorgeous jewelry and handbags showed alongside men and women. Standout pieces included a faded yellow denim ensemble that melted into a color spectrum of khaki and gold.
What stands out with Y/Project is that Martens demonstrates his strong background in draping for that romantic feel and flat pattern while never losing the outwear DNA of the brand. His days at the prestigious Royal Academy of Fine Arts sees him stand out today against so many brands that sadly lack his talent as they focus more on styling than the garment construction.
While we have seen cargo pants and boiler suits for the season at various houses, Y/Project is the only one that we can describe as luxury due to the immaculate structuring and it shows very much so that Martens isn’t just a Creative Director but an actual designer that is not afraid to explore shapes and volumes with what was considered before as more technical fabrics that he can transform to feel light. Romantic? Yes. Martens has the magic talent of making romantic cool.
Off-white Spring/Summer 2020
Watch the DIOR HOMME SS20 Runway Show Live
Courrèges, the French fashion brand currently creatively directed by Nicolas Di Felice, presents its Resort 2026 collection.
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Andrii Barabash at Elite photographed by Adrian Cuerdo and styled by Matíos & Cesar, in exclusive for Fucking Young! Online.
PUMA has once again joined forces with French designer Louis Gabriel Nouchi, this time revisiting the 1999 Mostro Mule.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Resort 2026 by DSQUARED2 is rebellion at its purest!
Japanese artist Kunimasa Aoki has won the 2025 Loewe Foundation Craft Prize for his terracotta sculpture Realm of Living Things 19.
This collaboration reflects Paloceras’ approach to eyewear design, where technical precision meets handcrafted detail.
Last week, Helsinki became a focal point for fashion innovation as Aalto University presented its graduating students’ work at Näytös25.
Gal Nell Dahan debuts in menswear with his Fall/Winter 2025 collection, characterized by timelessness, rich fabrics, and sustainability.
This summer, the Monte-Carlo Beach Club has a new look, thanks to Jacquemus.
Nike’s latest running shoe, the Structure 26, arrives with a clear mission to deliver serious stability without sacrificing comfort.
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
The launch campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED,” captures the energy of a generation that treats every day as a chance to reinvent.
In a world that still asks “Does anyone even want to be a man anymore?”, their answer is a middle finger wrapped in glitter.
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe.
The organisation in charge of the prestigious ANDAM fashion competition unveils the list of finalists for the 36th edition.
Instead of just taking backstage shots himself, photographer Joonas S’Diri handed his phone to the models and let them take selfies.
Junya Watanabe joins forces with Alpha Industries to deliver a biker jacket defined by military rigor and Japanese avant-garde simplicity.
Granado teams up with Guimarães Rosa Institute and the French Institute for the fourth edition of ABERTO.
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
The capsule collection takes the duo’s chaotic, genre-defying energy and turns it into wearable rebellion.
Persol’s Latest Drop is a Love Letter to Cinema and Steve McQueen
Maksym Rassokha captured by the lens of Oleg Borisuk and styled by Kiss Mark, in exclusive for Fucking Young! Online.
To mark its anniversary, LOEWE is releasing the Puzzle 10 collection, a tribute to a decade of innovation.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.