Y/PROJECT launches SS21 and announces its first sustainable line “Evergreen”
by Adriano Batista
Glenn Martens unveiled his Spring/Summer 2021 collection and announced the launch of his “Evergreen Collection“. He selected a range of historic Y/Project pieces with a representative design twist.Each design is revisited to be produced in the most ethical and sustainable way, including carbon responsibility with the brand’s certified production, packaging, shipping, branding, materials and trimmings. This selection will not follow the markdown system and will be sold every season while adding new Y/Project classics along the way.
This sustainable range will be entirely produced within the European Union with a mix of certified organic and recycled fabrics. A percentage of the proceeds will also be donated to an ecological charity.
Y/PROJECT will also unveil its first-ever e-commerce platform in the Fall 2020. The e-shop will carry a selection of the main collection, as well as the new “Evergreen” line.
Glenn announced this news with a letter you can read below:
“I fell in love with fashion fifteen years ago, during my first year at the Antwerp Academy. It was all about the beauty, the creativity, the preciousness, and the dream. In times of reflection, we are bound to question our essence. Since my arrival at Y/Project in 2014, we have pushed the boundaries of creativity and have celebrated eclecticism and versatility. Our catwalks represent a diversity of many different people from many different backgrounds. The people we live and work with, the people with whom we share parties and metro rides. This melting pot is reflected through a variety of individual looks which are reinforced by the diversity of our collection plan. SS21 is about reinforcing our essence. Versatility in wearability is a constant connection point between the different typologies of our garments. One design can be worn in different ways, creating a different emotion. We encourage our customers to question themselves. How do we feel? How do we want to be perceived? The garment is conceived to prolong each singular emotion. There is no correct answer. As a result, even the most basic Y/Project piece has a pronounced design twist and we are often seen as a think tank of ideas. Balancing between low and high; mixing in designs of no commercial value, with the sole meaning of creative expression and experimentation. We are privileged to work in a luxury business. We have the luxury of time to think, which entitles us a responsibility. Y/Project wants to take part in the change, building a better future.” – Glenn Martens
Soho House Art Prize: Supporting Artistic Talent
LOUIS GABRIEL NOUCHI x Paris Saint Germain
The New Zealand collective returns with a record that expands their lush, dreamy world while keeping intimacy at its core.
For Fall/Winter 2025, Barbour and Baracuta draw inspiration from the Northern Soul music movement.
Designer Eli Russell Linnetz has partnered with the technology company 1X for the launch campaign of NEO, the first humanoid robot made for the home.
The color appears in underwear, ready-to-wear, and simple everyday essentials.
Gonzalo San Román photographed by Alex Kalb and styled by Fet Hilario, in exclusive for Fucking Young! Online.
This year, the fair brings together some 222 exhibitors from 33 countries, including 179 galleries and 43 publishers.
Like the collection, the soundtrack is both strong and fragile.
The pre-collection will be available in stores and online starting November 13.
We Are Spastor’s latest project is not about nostalgia but about revisiting the foundations of their identity.
Danish label Les Deux has opened its first flagship store outside Scandinavia, right in the heart of Le Marais, one of the city’s most dynamic neighborhoods.
The Louis Vuitton Foundation in New York is presenting a focused exhibition of two paintings by Gustave Caillebotte.
Fallou and Nathan photographed by Harri Gillan and styled by Geraint Donovan-Bowen, in exclusive for Fucking Young! Online.
Balenciaga introduces its 2025 Skiwear collection. The campaign, shot by Aidan Zamiri, presents high-performance clothing and gear.
Creative Director Daniel Lee describes this as an invitation to a party for family and friends.
Evisu and Icecream have created a collaboration that connects two distinct worlds.
Off-White creative director Ib Kamara’s debut EP “Pop Romance” is a bold step into the world of music, and it feels as vibrant and daring as his work in fashion.
Carne Bollente’s new campaign, “The Boy Next Door,” features the multi-talented Ivan Ugrin.
Soho House and Vandall & Kerri recently held a Halloween dinner in Madrid.
AMIRI has become the official formalwear partner for the soccer team FC Barcelona.
HÉLAS presents its Winter 2025 collection as a clear progression of its identity.
Lucas Sapoznick captured by the lens of Max Jorquera, in exclusive for Fucking Young! Online.
Yerevan Fashion Week is a child. It has only celebrated three birthdays. But in its short life, it has learned to walk with a surprising firmness.
A photography exhibition in Paris this November will engage a sense beyond sight.
The first event was held to open the new BERSHKA store in San Sebastián.
Paul & Joe’s new collection, Tokyo Velvet, acts as a cultural bridge. It connects the elegance of Paris with the dynamic pulse of Tokyo. The line draws from the contrasts of the Japanese capital, pairing French chic… »
Take a look at ACROMATYX’s backstage, captured by Ángela Ibáñez during 080 Barcelona Fashion.
This 28-piece collaboration continues to reshape the visual and technical language of moto-racing apparel.
After a four-year pause, Babeheaven returns with ‘Slower Than Sound’, a dreamy, quietly confident EP that feels both intimate and cinematic.
The campaign, featuring team skater Morice Auethan, presents skateboarders as modern cowboys.
The Prada Winter 2025 collection returns to the brand’s core principles: contrast and contradiction.
