This season, the designer Louis Gabriel Nouchi collaborates with the legendary football club of the French capital, Paris Saint Germain.

The association between the club and the brand makes it possible to divert sportswear into a more minimalist version, as elegant as it is comfortable. Around black and white, Louis Gabriel Nouchi imagines a contemporary male wardrobe.

With this collection, Louis Gabriel Nouchi turns away from his habits and pushes the concept of “Sport Couture” to its peak.

On sale at the start of the 2020 academic year on the designer’s e-shop, the new LGN boutique at 4, rue Oberkampf – Paris XI, a selection of stores in France and abroad, as well as all of the PSG points of sale.

Photos by @ismaelmoumin