Y/PROJECT launches SS21 and announces its first sustainable line “Evergreen”
by Adriano Batista
Glenn Martens unveiled his Spring/Summer 2021 collection and announced the launch of his “Evergreen Collection“. He selected a range of historic Y/Project pieces with a representative design twist.Each design is revisited to be produced in the most ethical and sustainable way, including carbon responsibility with the brand’s certified production, packaging, shipping, branding, materials and trimmings. This selection will not follow the markdown system and will be sold every season while adding new Y/Project classics along the way.
This sustainable range will be entirely produced within the European Union with a mix of certified organic and recycled fabrics. A percentage of the proceeds will also be donated to an ecological charity.
Y/PROJECT will also unveil its first-ever e-commerce platform in the Fall 2020. The e-shop will carry a selection of the main collection, as well as the new “Evergreen” line.






















Glenn announced this news with a letter you can read below:
“I fell in love with fashion fifteen years ago, during my first year at the Antwerp Academy. It was all about the beauty, the creativity, the preciousness, and the dream. In times of reflection, we are bound to question our essence. Since my arrival at Y/Project in 2014, we have pushed the boundaries of creativity and have celebrated eclecticism and versatility. Our catwalks represent a diversity of many different people from many different backgrounds. The people we live and work with, the people with whom we share parties and metro rides. This melting pot is reflected through a variety of individual looks which are reinforced by the diversity of our collection plan. SS21 is about reinforcing our essence. Versatility in wearability is a constant connection point between the different typologies of our garments. One design can be worn in different ways, creating a different emotion. We encourage our customers to question themselves. How do we feel? How do we want to be perceived? The garment is conceived to prolong each singular emotion. There is no correct answer. As a result, even the most basic Y/Project piece has a pronounced design twist and we are often seen as a think tank of ideas. Balancing between low and high; mixing in designs of no commercial value, with the sole meaning of creative expression and experimentation. We are privileged to work in a luxury business. We have the luxury of time to think, which entitles us a responsibility. Y/Project wants to take part in the change, building a better future.” – Glenn Martens
Soho House Art Prize: Supporting Artistic Talent
LOUIS GABRIEL NOUCHI x Paris Saint Germain
Peter Demas photographed by Chris Fucile, in exclusive for Fucking Young! Online.
In an age of digital noise, there’s something powerful about work made by hand. Artist Sal Salandra understands this.
LeBlancStudios presents its Spring/Summer 2026 collection, “Museum of Common Oddities.”
Drawing from the energy of Tokyo’s streetwear, the collection captures the creative pulse of Shibuya.
Dsquared2 and Ducati have joined forces for the first time. The reason is a machine: the new Ducati XDiavel V4 motorcycle.
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
We caught up with Parcels in Paris to learn more about their new album.
The brand’s latest collection draws directly from its functional roots, reinterpreting the classic workwear that built its name for a modern audience.
The 36th edition of 080 Barcelona Fashion has announced its schedule, bringing together 24 designers and brands to present their new collections.
93 Sierra/Crosses has released its Fall/Winter 2025 collection, and it continues to build on the brand’s strong identity.
For its second year as Correspondent Designer, Les Benjamins closed Dubai Fashion Week with a new chapter titled “El Gringo”.
Oakley has unveiled its latest project with global football icon Kylian Mbappé, and it centers on a cool idea: artifacts from the future.
Y-3 returns with a campaign for its Fall/Winter 2025 collection, and it chooses a distinct voice to tell its story.
This has been a long-awaited offering for those who cherish the brand’s signature scents.
The fashion house Ami Paris has announced a new partnership, naming actor and singer Zhou Yiran as its Global Ambassador.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
LUMA Arles presents one of David Armstrong’s most ambitious posthumous exhibitions, drawn entirely from his estate.
Juwon photographed by Szymon Stępniak and styled by Helga Dubrovska, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
Rier unveiled its Winter 2025 campaign captured by the lens of Alessandro Furchino Capria and art-directed by Jérôme André.
Beyond Retro’s Fall/Winter 2025 collection, “Corporate Country Club,” is built on this idea of seasonal shift.
Gant’s Fall/Winter 2025 campaign finds its home in a familiar place: the worn-in booths and historic walls of a classic New York City restaurant.