As Y-3’s Spring/Summer 2015 collection is inspired by surf subculture, the brands campaign, featuring Abel Van Oeveren shot by Kacper Kasprzyk with creative direction by Lloyd & Co, brings the surf punk theme of escape and athleticism to life.

The mood video references the surf movies of the 80’s – raw VHS recordings and television music channels. A hot pink-stenciled spray-painted logo over the advertisements brings an additional unfinished graffiti element to the visuals.