Xander Zhou’s SS21 collection is both a reconstruction and an upgrade of the brand’s DNA. As a result of the pandemic, Xander Zhou was stranded in Europe for ten months. Seizing this opportunity for self-reflection, he conducted a comprehensive review of his past creative journey. As a result, this season’s collection will take the brand to a new level.

“REAL VIRTUALITY” is based on virtual “existence” in a real, physical sense. Due to travel restrictions, Xander Zhou could only remotely direct the design process by way of “imagining” what the collection should look like. When he first saw the “real” collection earlier this month, he found that it did look as it should. A result not only brought about by experience, but also by the experimental confirmation of a belief held by the designer that “subjective consciousness determines objective existence”