“Wish you were here” campaign by Burberry
by Gabriel Córdoba Acosta
Just over three months to go until the hottest season of the year kicks off, and Burberry is well aware of this, that’s why, as usual, they’ve gone ahead of the rest and decided to unveil their Summer 2025 campaign.
“Wish you were here” is the name given to the latest launch of the British fashion house – creatively directed at the moment by Daniel Lee – whose protagonists are tennis player Jack Draper and model Rosie Huntington-Whiteley, among others.
The portfolio of images shot by Drew Vickers is accompanied by a new instalment of the High Summer capsule collection worn by the cast, consisting mainly of nautical-style garments such as shirts, trousers and swimwear paired with flip-flops, espadrilles and crochet or jacquard bags; but also a film shot on 35mm film in which the camera takes a short tour of a summer setting.
On the above, Lee commented: “We wanted to capture the joy of the British at play. A kind of kick-start to the summer. Burberry is a brand for all the seasons, don’t forget.”
Ready for summer? Burberry is!
Check out the images below:




LARUICCI Fall/Winter 2025
UNDERSEX
actual
“Wish you were here” campaign by Burberry
previous
LARUICCI Fall/Winter 2025
next
UNDERSEX
Patta’s new Fall/Winter collection draws its colors from the city.
In fashion, a good collaboration is more than just a product drop. It’s a conversation. The new capsule from Zadig & Voltaire and EGONLAB is exactly that.
Offset is stepping into a new chapter, and this time, he’s doing it under his real name.
Calvin Klein has launched its Fall 2025 denim campaign, and it stars SEVENTEEN’s Mingyu.
This August Bank Holiday weekend, something important is happening in Newcastle. Side Gallery is holding a print sale called 50×50.
AMIRI’s new campaign builds a world. For Fall/Winter 2025, the brand creates a pure fantasy of Hollywood, a city made of light, shadow, and memory.
Drôle de Monsieur has opened its first Asian flagship. It’s right in the heart of Seoul’s futuristic retail scene, inside The Hyundai Seoul department store.
Are you ready for the ride? Carne Bollente and Simons invite you to the Carne Ranch, an exclusive collaboration that captures the spirit of the Wild West and gives it a playful twist.
Aidan Glass captured by the lens of Keyr Castro and styled by Joel Sebastian, in exclusive for Fucking Young! Online.
This fall, Alpha Industries teams up with No Problemo (the offbeat sub-label from Aries) to put a fresh spin on the classic MA-1 bomber.
Desigual and BOTTER have joined forces to create High Tides, a collection that combines the Caribbean spirit of BOTTER with Desigual’s Mediterranean roots.
Check out this new video by ALEXAN, shot in Paris in exclusive for Fucking Young! Online.
Tennis style gets a fresh perspective with Y-3’s latest high-performance collection, merging athletic function with avant-garde design.
This capsule is about the beauty of daily life, shaped by the free, easy feeling of the 1970s Mediterranean coast.
After a successful first collaboration in 2024, the festival teams up again with The Queer Archive, an international art collective, to spotlight queer creativity in all its forms.
The PUMA’s H-Street is the star in this new Fucking Young! editorial, starring Duot and Valera photographed by Noah Pharrell and styled by Elisa Sanz.
The “DUALITY” collection by A Sinner in Pearls isn’t about choosing sides but about holding two truths at once.
Santino Calvani, Bigoa Biel, Christian de Putron and Micah Walk shot by Julia Godoy and styled by Agustina Rey Francos, in exclusive for Fucking Young! Online.
The collection pulls from Tommy’s archives, mixing nautical vibes with technical upgrades.
Stig Lübben at KULT MODELS Germany photographed by Fred Elfeld and styled by Nawid Qureischi, in exclusive for Fucking Young! Online.
There’s something quietly special about hobbies, those small rituals that give us space to breathe, to focus, and to connect with something real. Forét’s FW25 collection, Hobby Market, is a love letter to those moments.
Saint Laurent Rive Droite just teamed up with award-winning hearing protection brand Hears to drop a limited-edition pair of earplugs that combine luxury design with acoustic innovation.
Dylan Wrona photographed and styled by Keyr Castro, in exclusive for Fucking Young! Online.
Ilona Staller, better known as Cicciolina, is turning up the heat this Ferragosto with a limited-edition T-shirt series.
Salomon’s XT-Whisper Void is a shoe built for movement, but made for personality.
It’s the bag you put inside another bag or the one you stuff full of everything else. It doesn’t care what it carries; it’s built to hold whatever you throw at it.
Jhona Burjack photographed by Gustavo Zylbersztajn and styled by Thiago Biagi, in exclusive for Fucking Young! Online.
Carhartt WIP’s Fall/Winter 2025 collection keeps the brand’s rugged workwear spirit while mixing in fresh elements.
Billionaire Boys Club’s second drop for Fall/Winter 2025 is a celebration of Jamaican sound system culture.
“MiMa is first and foremost a space for discovery and inspiration. That was a core idea from the very beginning, both in the way we curated the selection and in how we designed the space itself.”