“Wish you were here” campaign by Burberry
by Gabriel Córdoba Acosta
Just over three months to go until the hottest season of the year kicks off, and Burberry is well aware of this, that’s why, as usual, they’ve gone ahead of the rest and decided to unveil their Summer 2025 campaign.
“Wish you were here” is the name given to the latest launch of the British fashion house – creatively directed at the moment by Daniel Lee – whose protagonists are tennis player Jack Draper and model Rosie Huntington-Whiteley, among others.
The portfolio of images shot by Drew Vickers is accompanied by a new instalment of the High Summer capsule collection worn by the cast, consisting mainly of nautical-style garments such as shirts, trousers and swimwear paired with flip-flops, espadrilles and crochet or jacquard bags; but also a film shot on 35mm film in which the camera takes a short tour of a summer setting.
On the above, Lee commented: “We wanted to capture the joy of the British at play. A kind of kick-start to the summer. Burberry is a brand for all the seasons, don’t forget.”
Ready for summer? Burberry is!
Check out the images below:
LARUICCI Fall/Winter 2025
UNDERSEX
actual
“Wish you were here” campaign by Burberry
previous
LARUICCI Fall/Winter 2025
next
UNDERSEX
A reimagined version of their classic Plantaris, this ultra-limited release swaps the usual for titanium, turning a familiar shape into something that feels like it’s from 2075.
With a remarkable voice that challenges the status quo, Marval Rex is redefining cultural + transgender identities through the lens of comedy, performance, and thoughtful discourse.
SAVVA at Angels Project photographed and styled by Alberto Saguar, in exclusive for Fucking Young! Online.
Rombaut’s new drop, Ground I, is the latest step in their barefoot series, a shoe that keeps getting simpler, quieter, more like a sculpture than just footwear.
Rick Owens’s first major retrospective in Paris, Temple of Love, transforms the Palais Galliera into a ritualistic sanctuary.
Alex Brendon photographed by Virginia Navarro and styled by Tomás Jaramillo, in exclusive for Fucking Young! Online.
At Selfridges’ Summer of Sound: Music Talks, Allie X and Charles Jeffrey sat down to discuss how music and fashion shape an artist’s visual identity.
Simon Bresky and Brayden Dutremble photographed by Pasquale Vino and styled by Andrea Bassi, in exclusive for Fucking Young! Online.
Somewhere between pop spellcasting and club catharsis, the line between artist and alter ego blurs into something feral, fabulous, and dangerously seductive.
As summer winds down, MR PORTER’s Pre-Fall 2025 campaign bridges the gap between sun-soaked ease and the crisp transition ahead.
From November 14 to 16, 2025, Maastricht will once again transform into a hub for fashion, art, and performance as the FASHIONCLASH Festival kicks off its 17th edition.
The Polish brand’s High Summer Drop SS25 is built for summers that linger in memory, with pieces meant to outlast the season.
For Fall/Winter 2025, Levi’s® reworks its most iconic pieces, combining heritage with fresh updates.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists.
The collection takes classic shapes and twists them into something entirely new, with ultra-curved silhouettes that look like they’re from the future.
At the center of it all is British rapper Lancey Foux, the latest addition to what Milli calls the “Clique.”
Maison Valentino has unveiled its latest campaign for Chinese Valentine’s Day, falling on August 29 this year.
Photographer Manuel Cardozo was on the ground, snapping exclusive shots of the looks, the vibes, and the unstoppable energy of WHOLE 2025.
Designed in Venice Beach by Eli Russell Linnetz, the ERL Flip Flop combines technical precision with the brand’s signature laid-back audacity.
From hypnotic sex club dancefloors to melancholic club bangers, flirty800 (aka Harley) isn’t just spinning tracks, he’s warping realities.
This season, the brand looks back to its roots, drawing inspiration from the Palais-Royal, home to its first café.
Nothing has entered the over-ear headphone space with Headphone (1), a pair designed to catch the eye and satisfy the ears.
Simone Baggio and Luca Borsi photographed by Fabrizio Martelli and styled by Giorgia Devalle, in exclusive for Fucking Young! Online.
We just got back from our first Yaga Gathering off the map, deep in the Dzukija forests in Lithuania. We were greeted with heavy rains and friendly people, who told us this was a magical healing forest,… »
For its Summer 2025 campaign, GUESS JEANS taps Hawaiian model-actor-skater Evan Mock and LA creative Alana Champion to channel the effortless cool of its most iconic ads.
New Era has reworked its classic 9FORTY cap for 2025, introducing the M-Crown, a sleeker, more structured take on the streetwear staple.
Italian fashion house Gucci presents its new advertising campaign: “The Gucci Portrait Series”.
Prada’s campaign shows what clothes do when they’re worn, when they’re part of a body in motion.
Vivobarefoot’s new Primus Trail Flow Mid is for hikers who want to feel the ground, not fight it.
Since 1970, the Rencontres d’Arles has been the premier international photography festival and one of the major cultural events in the South of France.
