WEEKDAY: The Future is Circular
by Adriano Batista
Continuing its work towards a more responsible design process, Weekday is proud to launch a 100% recyclable and 100% biodegradable * denim set as part of the “Ellen MacArthur Foundation Jeans Redesign project”.
Jeans have always been a fundamental part of Weekday, they are the foundation of most wardrobes, they are timeless, genderless and an everyday staple, but unfortunately the processes involved in their manufacture often generate waste and pollution. Through this project, Weekday, along with more than 50 other brands, uses new solutions and processes to ensure the durability of the garment, the health of the material, recyclability, and traceability when creating denim pieces.
Made from a solid blend of post-consumer waste cotton and organic cotton; Klean Jeans and Milton Denim Jacket were designed to be durable. Using as little material as possible to create the pieces, the Weekday design team examined every detail, making sure to use the best, longest-lasting, and most sustainable options possible. The goal is for both pieces to have great durability long before being recycled by their first owner.
www.weekday.com
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