Welcome to WEEKDAY Barcelona!
by Pere Martí
Good news! The urban clothing brand from the H&M group, Weekday lands in Spain for the first time. You got now in Barcelona (Paseo de Gracia 33) a new store where product, creativity and cultural understanding converge with the aim of inspiring open-minded and progressive young people. Its greyish industrial structure contrasts with the bright yellow of the stairs. It is the way to access to their upper floor (and one of the busiest spots to take selfies). On this top floor, Weekday has a Store Made studio with visible silk-screen printing stands where Zeitgeist prints are created reflecting global events and facts weekly.
It’s nothing new that young people are becoming more socially and environmentally-aware. Weekday has committed to using sustainable materials that affect the environment as little as possible. The brand born in 2002, and part of the H&M Group since 2008 (when H&M Group acquires 60% of Weekday), currently has 83% of its products manufactured with sustainable materials. And one of its main objectives is… to grow in sustainability!
Last Friday Weekday opened its doors in Barcelona. And it was incredible! During Friday and Saturday the store became a meeting point for young people and a speaker for some talents from the local music scene as Loli Zazou, Airpods Owner, Kai Landre and Isabella from Maricxas Records; who were playing from the inside and became part of the storefront with their DJ sets.
Due to the current context, the opening had a certain protocol. However, this did not prevent young people from queuing at the door to enjoy the experience. Limited capacity and hygiene protocols took center stage at the event. And these allowed Weekday to receive its customers and welcome them to its new store in safe conditions.
Follow Weekday on @WeekdayOfficial
Get to know more about Weekday in Weekday.com
Motoguo Fall/Winter 2020 Lookbook
Comme des Garçons Drops Nike Air Force 1
Peter Demas photographed by Chris Fucile, in exclusive for Fucking Young! Online.
In an age of digital noise, there’s something powerful about work made by hand. Artist Sal Salandra understands this.
LeBlancStudios presents its Spring/Summer 2026 collection, “Museum of Common Oddities.”
Drawing from the energy of Tokyo’s streetwear, the collection captures the creative pulse of Shibuya.
Dsquared2 and Ducati have joined forces for the first time. The reason is a machine: the new Ducati XDiavel V4 motorcycle.
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
We caught up with Parcels in Paris to learn more about their new album.
The brand’s latest collection draws directly from its functional roots, reinterpreting the classic workwear that built its name for a modern audience.
The 36th edition of 080 Barcelona Fashion has announced its schedule, bringing together 24 designers and brands to present their new collections.
93 Sierra/Crosses has released its Fall/Winter 2025 collection, and it continues to build on the brand’s strong identity.
For its second year as Correspondent Designer, Les Benjamins closed Dubai Fashion Week with a new chapter titled “El Gringo”.
Oakley has unveiled its latest project with global football icon Kylian Mbappé, and it centers on a cool idea: artifacts from the future.
Y-3 returns with a campaign for its Fall/Winter 2025 collection, and it chooses a distinct voice to tell its story.
This has been a long-awaited offering for those who cherish the brand’s signature scents.
The fashion house Ami Paris has announced a new partnership, naming actor and singer Zhou Yiran as its Global Ambassador.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
LUMA Arles presents one of David Armstrong’s most ambitious posthumous exhibitions, drawn entirely from his estate.
Juwon photographed by Szymon Stępniak and styled by Helga Dubrovska, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
Rier unveiled its Winter 2025 campaign captured by the lens of Alessandro Furchino Capria and art-directed by Jérôme André.
Beyond Retro’s Fall/Winter 2025 collection, “Corporate Country Club,” is built on this idea of seasonal shift.
Gant’s Fall/Winter 2025 campaign finds its home in a familiar place: the worn-in booths and historic walls of a classic New York City restaurant.
