Welcome to WEEKDAY Barcelona!
by Pere Martí
Good news! The urban clothing brand from the H&M group, Weekday lands in Spain for the first time. You got now in Barcelona (Paseo de Gracia 33) a new store where product, creativity and cultural understanding converge with the aim of inspiring open-minded and progressive young people. Its greyish industrial structure contrasts with the bright yellow of the stairs. It is the way to access to their upper floor (and one of the busiest spots to take selfies). On this top floor, Weekday has a Store Made studio with visible silk-screen printing stands where Zeitgeist prints are created reflecting global events and facts weekly.
It’s nothing new that young people are becoming more socially and environmentally-aware. Weekday has committed to using sustainable materials that affect the environment as little as possible. The brand born in 2002, and part of the H&M Group since 2008 (when H&M Group acquires 60% of Weekday), currently has 83% of its products manufactured with sustainable materials. And one of its main objectives is… to grow in sustainability!
Last Friday Weekday opened its doors in Barcelona. And it was incredible! During Friday and Saturday the store became a meeting point for young people and a speaker for some talents from the local music scene as Loli Zazou, Airpods Owner, Kai Landre and Isabella from Maricxas Records; who were playing from the inside and became part of the storefront with their DJ sets.
Due to the current context, the opening had a certain protocol. However, this did not prevent young people from queuing at the door to enjoy the experience. Limited capacity and hygiene protocols took center stage at the event. And these allowed Weekday to receive its customers and welcome them to its new store in safe conditions.
Follow Weekday on @WeekdayOfficial
Get to know more about Weekday in Weekday.com
Motoguo Fall/Winter 2020 Lookbook
Comme des Garçons Drops Nike Air Force 1
Cult Korean menswear brand THUG CLUB teamed up with designer IZZY DU for an unforgettable dinner and afterparty at the mythical Lapérouse during Paris Fashion Week.
Jonathan Anderson has always treated fashion like a carefully assembled collection, mixing the unexpected, trusting his instincts, and binding it all together with a strong point of view.
The Palau Reial de Pedralbes provided the perfect backdrop as IED Barcelona unveiled its 21st Fashioners of the World showcase.
This season, Camper unveils its first collaboration with ISSEY MIYAKE’s Peu Form, designed by Satoshi Kondo.
A collection that exudes freshness, confidence, and a desire to write a new page in the history of the Maison.
“Poison Ivy” tells the story of a transfer student’s dangerous fixation with his school’s golden boy.
Aitor Santomé’s AHOY Diary on Board is a glitter-drenched, holographic love letter to queer joy, fashion, and the magic of the open sea.
Louis Vuitton has introduced its latest Silver Lockit 2025 collection, developed in partnership with Felix, the brand’s Ambassador and UNICEF Goodwill Ambassador for Korea.
The Salomon XT-6 wasn’t made for sidewalks. Born for punishing mountain trails and ultra-distance races, its technical DNA speaks to wilderness endurance.
Stéphane Ashpool has opened Souvenir Pigalle at 17 Rue Duperré, a place built on his memories of growing up in Pigalle.
The book challenges narrow ideas of beauty and masculinity by simply letting men exist, unpolished and unapologetic, across generations.
The Guggenheim Museum Bilbao has opened the Barbara Kruger exhibition, Another day. Another night., curated by Lekha Hileman Waitoller and sponsored by Occident. This exhibition expands her audience and influence while pushing the limits of modern art… »
Forget ironed polos and pristine blazers. Peter Wu’s Spring/Summer 2026 collection is a tribute to the thrifted sweaters, the cut-off Dickies, the flannel pajama pants worn to early morning lectures.
Amsterdam’s Daily Paper has teamed up with Oakley to reimagine the Gascan sunglasses, combining streetwear storytelling with technical innovation.
Berlin’s KitKat Club became the perfect runway for #DAMUR’s Spring/Summer 2026 collection, “Get Wet.”
COLRS unveiled its Spring/Summer 2026 collection “JUMPING FENCES” during Berlin Fashion Week, bottling the reckless energy of a Brazilian summer.
On July 1st at Berlin’s old Tempelhof Airport, BALLETSHOFER staged a runway show that challenged how we dress for travel.
At Berlin Fashion Week, Andrej Gronau presented its Spring/Summer 2026 collection, Alpine Fiction.
At Berlin Fashion Week, Orange Culture unveiled its Spring/Summer 2026 collection, “In the Shadows.”
Berlin Fashion Week served as the stage for SF1OG’s SS26 collection, a deeply personal examination of love’s darker edges, obsession, fragility, and emotional unraveling.
Lenny aka Futura 2000, took the time to speak with us ahead of the exclusive launch.
This summer, Ludovic de Saint Sernin revisits Fire Island to relaunch its swim line with a campaign steeped in erotic freedom and community reverence.
Chitose Abe remains one of the most avant-garde voices of her generation, capable of injecting freshness, desire, and direction into a fashion that needs it more than ever.
K-Way’s new men’s summer collection focuses on keeping things cool, comfortable, and practical.
PUMA and JJJJound have done it again. Their latest collaboration takes the spiked silhouette of the 1999 PUMA Mostro and strips it down to its essentials.
This Pride month, The Barcelona EDITION isn’t just waving a flag—it’s becoming one. From graphic art explosions to drag royalty brunches, the hotel pulses with a raw, vivid celebration of queer creativity, inclusion, and unfiltered joy.
At Galerie Sultana, Gardouch presented its second collection, Playing Pretend, not as mere clothing but as objects that hold fragments of memory.
Zico steps into the brand’s world as part of its ongoing mission to connect with cultural leaders across fashion, music, and art.
The “White” Pack reimagines Skepta’s signature Skope Forever sneaker in an arctic palette.
The question hangs heavy in the air: How do we keep making clothes when the world burns?
