What We Wear SS19 Backstage!
by Pierre M'Pele
What We Wear presented their second runway show during London Fashion Week Men’s Spring/Summer 2019. Forget for a moment that superstar Tinie Tampah is the label’s driving force. Would it be still of interest? The answer is yes, of course. Where so many other celebrities in the past failed, the Girls Like singer is winning.
The collection was based on the world football yet didn’t for a second fell into the clichés and Tampah refused to take the easy road while designing. “We knew we wanted to make it about football. The challenge was to go beyond what people expect and twist an aesthetic that is already sort of embrained in people’s heads,” he explained in a post-show conversation. Football isn’t just about the players, it’s about a community of people – players, referees, supporters, etc. – who must share the same values such as team spirit and fair-lay. The clothes were sporty as it is the brand’s hobbyhorse. There were decent printed tracksuits, football shirts and shorts ensembles, vests and socks with the brand’s uber-cool wavy logo. One of the strongest sportswear looks came in the form of a red a blue sweater/short combo. But Tampah also incorporated his vision of traditional British tailoring. One could spot the influence of Savile Row in relaxed pinstripes trousers and in shirts designed in collaboration with Daily Paper. Other worthwhile pieces in the collection included big patent parkas in yellow and blue.
Overall, it was a fun and fashionable collection. But honestly, it would have been exciting to see the team of England score in custom WhatWeWear uniforms during the 2018 World Cup, right?
Take a look at What We Wear SS19 backstage captured by Elliott Morgan during London Fashion Week Men’s, in exclusive for Fucking Young!
Michiko Koshino Spring/Summer 2019
Staffonly SS19 Backstage!
Photographer Gorka Postigo’s new book, You’ll Never Meet My New Friends, launched at LSD Paris during Paris Photo Week.
Ami Paris presents its festive collection, Ami Holidays.
The Salomon XT-Whisper Aries Arise is a collaboration that looks to the past and the future.
MRKNTN presents its Spring/Summer 2026 collection, titled SAINT-MAURICE.
Balenciaga becomes the first luxury house to collaborate with the video game PUBG: BATTLEGROUNDS and its mobile version, PUBG MOBILE.
AMIRI’s Pre-Spring 2026 draws inspiration from John Hughes’ 1985 film, The Breakfast Club, paying homage to its universal story and the contradictions of youth.
The CASA LOEWE concept blends high-end retail with the personal feel of an art collector’s residence.
The drop is a focused exploration of college sports culture from the American South.
Personal Parade presents its new season, “Return to Eden.” This is the brand’s first collection dedicated entirely to homewear.
Drop Books has released its second publication, titled “Wildness.” The book is a collaboration between photographer Mark Borthwick and fashion designer Duran Lantink.
Church’s presents its Holiday 2025 campaign through a series of festive scenes.
Benzene is a new streetwear brand built on a specific kind of modern contradiction.
Mexican artist Gabriel Santiago has released a new single titled “Homoerotic.”
Balenciaga has launched a new series focused on American football.
Paul Smith has unveiled its new “Night to Day” campaign, featuring the American actor Walton Goggins.
The campaign’s narrative is a journey that captures the spirit of travel through different lights: the Parisian sunset, the break of dawn, and the glow of a bonfire.
Givenchy presents its Spring 2026 campaign, the second in a series of portraits by photographer Collier Schorr.
Malte Berglund Adrian at ACE Models captured by the lens of Joey Leo, in exclusive for Fucking Young! Online.
La Fábrica presents “NIKE. Design in Motion” in Madrid, an exhibition that traces six decades of the brand’s history.
Lacoste presents its Holiday 2025 campaign with the idea that style is the best gift.
LOEWE Perfumes has introduced three new scented candles to its Home Scents collection.
After fifteen years under the creative reign of Olivier Rousteing, Balmain steps into a fresh era.
Levi’s® and designer Kiko Kostadinov present their second collaborative men’s collection.
untitlab®’s Fall/Winter 2025 campaign, titled “THE TRADE,” follows a figure moving through East London.
Stone Island and New Balance continue their partnership with a new release focused on football.
In the digital age, a “personal brand” is often a carefully curated facade. But for Carlos Vasconcellos, it’s something far more authentic: a direct line to his soul.
Acne Studios has released its selection of holiday gifts for the FW25 season. The offering includes a range of the brand’s signature items.
KALEOS Man introduces its Fall/Winter 2025 campaign within an experimental music lab.
The project began as an item for the gift shop of his retrospective at the Palais Galliera museum in Paris.
TATRAS presents a new project titled “Layers of Japanese Craft.” It is a limited-edition capsule collection created with the traditional lacquer artisans of Wajima city.
