Wax Unveils ‘A Country Retreat’ Campaign
by Adriano Batista
Wax is stepping into the scene again, and this time it’s with their FW23 Collection campaign, titled ‘A Country Retreat’. It’s all about embracing the everyday vibes while sprinkling in those peaceful country getaways that make you feel like a recluse in style. And you won’t have to wait, as the collection is already available online and in-store!
The color game here is autumn personified: browns, greens, blues, and a deep burgundy. One standout piece is the much-awaited Houndstooth Chester Coat. And let’s not forget the upgraded Navarino trench coat making a comeback, joined by three new coat styles, each boasting its own array of colors. If you’re more into jackets, they’ve got you covered. A revamped Overshirt shape named Otto is in the mix, along with the trusty Iggy Jacket in Jacquard and Wool, ready to take on the chilly days.
This collection is all about everyday life with a side dish of comfort, perfect for those snug country weekends. And the lineup is impressive, totaling a whopping 100 designs.
Check out the campaign images below:
SHOOP Spring/Summer 2024
Pièces Uniques Spring/Summer 2023
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