Experimental design studio Vitaly unveiled their Spring/Summer 2021 collection “G3N3S1S” shot by Steph Verschuren and creative directed by Zack Vitiello, featuring a post-apocalyptic cast marked by familiar references to dystopian science fiction. Creatives from Machine Gun Kelly to Luka Sabbat have been sporting pieces from the Canadian accessories architects as variations of bold links and statement chain pieces are turning into timeless classics for today’s generation.
G3N3S1S continues the brand’s exploration of advanced robotics and industrial manufacturing processes. Vitaly’s signature clean lines and structural forms found throughout the collection adhere to both an easy-to-notice aesthetic to discreet pieces conjuring up imagery of 90s minimalism. The collection made up of experimental rings, chains, bracelets, and earpieces are made entirely from 100% recycled stainless steel; this sustainable cycle influences and informs Vitaly’s experimental design process.
More importantly, steel is the most recycled material on the planet. With a lifespan of up to three decades, 86% of steel will be reused. With each Vitaly piece, you may, therefore, have remnants of skyscrapers, bridges, or car parts. We are now seeing an exciting cycle in the experimental, industrial design process. We are ready to live the future now.
Since 2011, Vitaly has established itself as an experimental jewelry design studio. Creating genderless pieces that build upon the framework of global cultural directions, the brand takes a future-looking perspective on design. Over the past year, the brand has also collaborated on capsules with key Toronto cultural collectives Grey93 and Bully Magazine, with many more exciting collabs to come in 2021.
Take a look at the complete lookbook below:
PHOTOGRAPHY: Steph Verschuren
CREATIVE DIRECTION: Zack Vitiello
EDITORIAL FILM: Joe Cornfield
STYLIST: Steph Major
STYLIST ASSISTANT: Bulgun Bulia Puteeva
BEAUTY: Steph George
BEAUTY ASSISTANT: Maria Hatzis
NAILS: Lisa Kolmakova
DESIGN LEAD: Shane Vitaly Foran
PRODUCER: Scott Mc Donald
PHOTO ASSISTANT: Dexter Da Silva
ART DIRECTION: Jay Nugent + Primera Ng
AGENCY: RX STUDIO
MODELS: Amber (Next), Chris (Spot 6), Ethan (Want), Julia (Want)
Christopher Kane unveiled his “MORE JOY” SS21 collection featuring inspirational quotes such as “Be open to the Joy you deserve” and “More Joy is a lovely feeling.”
Bais is one of the most promising Italian artists with a rich and sophisticated palette, fusing elements of pop melancholy, R&B, smooth and alternative sounds.
The uncomplexed modernity of the Front de Seine in the 15th arrondissement of Paris is a striking backdrop for the Lacoste Fall/Winter 2021 collection designed by Louise Trotter.
While waiting for the third album, which is expected to be out later this year, we met Olly on Zoom to discuss his upcoming new era, the pandemic and how social platforms are changing the music industry.
Muy pronto llega la Venta Privada de primavera, uno de los momentos más esperados del año, en el que podrás disfrutar de un 20% de descuento adicional en tus compras en el Village.
The fully immersive exhibition, RETURN TO SLYGO will celebrate the coming together of Nicholas’s multicultural Jamaican-Scottish roots with his passion for music in a multi-sensory installation.
In its second season, the meeting between the House and the professional basketball league explores our collective memories of the two cultural institutions around the time of 1990s’ basketball mania.
Leïti Sène is releasing T-REX, the first single of his upcoming solo album; we talk with Leïti himself and director Miguel Morillo on having a dream, a career, a lovelife and the most primary and animal part of ourselves.
The collection is dedicated to Nika Jorjadze, a reckless boy who died tragically at age 15. His music, art, and style became an inspiration for this streetwear brand releasing.
Conan Gray wearing Lacoste and shot by Tommy Dorfman.
In this issue, we explore how we are connected to nature and the intersectionality of social and sustainable issues.
We talk to designer Bethany Williams who believes that social and environmental issues are connected along with
designers Francisco Terra of Neith Nyer, Tom Van der Borght, and actor Archie Renaux. Stylists were encouraged to not only explore conscious designers but to pull from the archives, vintage, and to forget about seasons with editorials.
