Experimental design studio Vitaly unveiled their Spring/Summer 2021 collection “G3N3S1S” shot by Steph Verschuren and creative directed by Zack Vitiello, featuring a post-apocalyptic cast marked by familiar references to dystopian science fiction. Creatives from Machine Gun Kelly to Luka Sabbat have been sporting pieces from the Canadian accessories architects as variations of bold links and statement chain pieces are turning into timeless classics for today’s generation.
G3N3S1S continues the brand’s exploration of advanced robotics and industrial manufacturing processes. Vitaly’s signature clean lines and structural forms found throughout the collection adhere to both an easy-to-notice aesthetic to discreet pieces conjuring up imagery of 90s minimalism. The collection made up of experimental rings, chains, bracelets, and earpieces are made entirely from 100% recycled stainless steel; this sustainable cycle influences and informs Vitaly’s experimental design process.
More importantly, steel is the most recycled material on the planet. With a lifespan of up to three decades, 86% of steel will be reused. With each Vitaly piece, you may, therefore, have remnants of skyscrapers, bridges, or car parts. We are now seeing an exciting cycle in the experimental, industrial design process. We are ready to live the future now.
Since 2011, Vitaly has established itself as an experimental jewelry design studio. Creating genderless pieces that build upon the framework of global cultural directions, the brand takes a future-looking perspective on design. Over the past year, the brand has also collaborated on capsules with key Toronto cultural collectives Grey93 and Bully Magazine, with many more exciting collabs to come in 2021.
Take a look at the complete lookbook below:
PHOTOGRAPHY: Steph Verschuren
CREATIVE DIRECTION: Zack Vitiello
EDITORIAL FILM: Joe Cornfield
STYLIST: Steph Major
STYLIST ASSISTANT: Bulgun Bulia Puteeva
BEAUTY: Steph George
BEAUTY ASSISTANT: Maria Hatzis
NAILS: Lisa Kolmakova
DESIGN LEAD: Shane Vitaly Foran
PRODUCER: Scott Mc Donald
PHOTO ASSISTANT: Dexter Da Silva
ART DIRECTION: Jay Nugent + Primera Ng
AGENCY: RX STUDIO
MODELS: Amber (Next), Chris (Spot 6), Ethan (Want), Julia (Want)
At 080 Barcelona Fashion, Andalusian label Lemāchet unveils an intimate, refined collection that turns nostalgia into a statement of style while it celebrates emotion as the new form of masculinity.
From October 15, 2025, to January 25, 2026, the Maison Européenne de la Photographie (MEP) in Paris will host Tyler Mitchell’s first solo exhibition in France, titled Wish This Was Real.
Marine Serre presents the third chapter of her FW25 campaign. Titled “NIGHT IN SHANGHAI,” this final act builds on the themes of her Paris show, exploring illusion and emotion through a cinematic lens.
LOEWE and On present their Fall/Winter 2025 collaboration, featuring the first model they have designed together: the limited-edition Cloudsolo sneaker.
A$AP Rocky and PUMA have released their latest and largest collection. The new line finds its inspiration in the Harlem jazz renaissance, mixing that era’s energy with modern streetwear.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
