Photographer Louise Reinke takes us backstage at VETEMENTS for their Spring/Summer 2025 collection staged under the Tour Montparnasse in Paris. In addition to being the Creative Director, Guram Gvaslia did the styling and casting as well with make-up by the iconic Pat McGrath, Pablo Kuemin and Jody Taylor on hair. This collection calls for a shift from the consumption-driven luxury model and invites us as consumers to reflect on the value of what we already own.

Check it out below: