Paris Fashion Week is an unmissable event for many in the industry, but it’s true that this year’s edition, due to the hectic pace of the other ones and the low temperatures in the city that were more typical of January than September, felt more relaxed and laid-back; a feeling that was in line with the proposals presented by the designers participating in the official PFW calendar. That feeling suddenly changed completely, and the reason for this was none other than the show of the always avant-garde Paris-based Swiss fashion label VETEMENTS, co-founded and creatively directed by Guram Gvasalia.

Last season, the company made its mission clear in this difficult sector: to continue to break down all kinds of barriers (design-wise) and revolutionise it. To make this happen, the Georgian and his team joined forces; they designed a proposal inspired by the global economic recession and a consumer base increasingly wary of uncontrolled consumption, worthy of exhaustive analysis; and they called several celebrities to wear the looks on the industrial-looking grey catwalk, like Travis Scott, who blew everyone away by opening the show wearing a two-piece biker-style set in black and vinyl; supermodel of the decade Gigi Hadid, who as usual flooded social media when she appeared stunning in a mini dress made from DHL duct tape reminiscent of the firm’s Spring/Summer 2018 capsule collection; and fashion architect Law Roach, unrecognisable from the light-coloured lenses he wore that matched his off-the-shoulder suit.

All the other models in the cast went unnoticed, but they didn’t make it into the incognito category, and that’s because they were dressed in VETEMENTS. It’s impossible not to turn around when you see someone wearing something of them and think: ‘’How cool‘’. The silhouettes with which certain pieces were constructed screamed avant-garde and future and transported anyone who looked at them to a more advanced era. In it, you’ll see well-dressed men in unconventional tailoring where the focus tends to be on the shoulder area, as they appear sharp; and young people belonging to Generation Z and pop culture, a target that pays special attention to the firm, and who dress casually, with oversized leather jackets with a circular shape; hoodies that stand out for the same reason as the suits; tops with fun tag details; and jeans in different colours, fortunately in the same size as the wearer. No more trousers 10 sizes bigger.

On the feet, complementing the looks, were pointed-toe boots and sock-like sneakers, reminiscent of the old VETEMENTS.

Guram Gvasalia has again shut mouths and proved that he is a designer capable of designing collections that generate sensations and bring something to the business.

Take a look at the VETEMENTS 2025 Spring/Summer collection below: