#VersaceJeansCouture SS22
by Gabriel Córdoba Acosta
A couple of months after the Hadid sisters, Gigi and Bella, starred alongside Maluma and the iconic Donatella in Versace’s Spring/Summer 22 campaign, we’ve been able to discover the new campaign for the brand’s young line we just mentioned, Versace Jeans Couture.
Following the clear aesthetic that characterizes it and reinterpreting the coming of age story, through a selection of images (full of joy, color, and spontaneity) taken by the promising Finnish photographer Osma Harvilahti and a film directed by the Parisian director Vincent Catel, we have discovered the brand’s novelties.
Named “Summer Daze”, this spot simultaneously transports us to the American–style suburbia and explores the contemporary coming-of-age experience, focusing on the universal and the more personal, as well as portraying the beauty of youth in all its forms and immersing us in the world of a group of friends over the course of a summer.
And as we said before, through these images and the film, the Versace Jeans Couture new pieces have been unveiled, both for women and men. Starting with the former, the women’s part presents romantic and sensual silhouettes with a contemporary touch that is reflected in several total looks with prints composed of jackets and skirts. And obviously, it’s not just these garments that makeup Versace’s Spring/Summer youth line, because what would the Italian brand be without its stunning dresses? No idea, but what we do know is that this year it has been reimagined with ruffles and lingerie details, as well as the art of pleats, which appear on sportswear, contrasting with chunky footwear.
Secondly and finally, the men’s collection maintains the influence of American culture with a sportier attitude. Key silhouettes are relaxed and influenced by streetwear. Plain-colored sportswear is revamped with graphic detailing. Tropical florals are juxtaposed with animals, channeling the irreverent attitude of Versace Jeans Couture. The youthful, carefree approach is further explored in the styling, seen in bags casually draped across the chest or chunky sandals with colorful socks.
Go and dive into the playful and colorful Versace Jeans Couture Spring/Summer 22
#VersaceJeansCouture
www.versacejeanscouture.com
Apples & Oranges
Palace and Calvin Klein unveil their joint collection “CK1 Palace”
Franz Vochezer at DSM MGMT photographed and art-directed by Caique Mendes, in exclusive for Fucking Young! Online.
In the sixth chapter of his PRO line, Xander Zhou turns his attention to the suit.
From October through December, loose silhouettes become the most versatile trend.
Dockers recently presented its “Always a Fit” campaign with an event called The Dockers House.
Kapten & Son has expanded its core range with the Essential Colours Collection.
Ruslan photographed by Alba Cámara and styled by Nora Hausmann, in exclusive for Fucking Young! Online.
8IGB Community Clothing presents its Spring/Summer 2026 collection, titled ANTITHESIS.
Adam Sattrup photographed and styled by Jacek Szopik, in exclusive for Fucking Young! Online.
Marine Serre presents the third chapter of her FW25 campaign. Titled “NIGHT IN SHANGHAI,” this final act builds on the themes of her Paris show, exploring illusion and emotion through a cinematic lens.
SATISFY and Oakley have reunited for their sixth collaboration.
Maison Kitsuné and the British heritage brand Hunter have joined for their first collaboration.
LOEWE and On present their Fall/Winter 2025 collaboration, featuring the first model they have designed together: the limited-edition Cloudsolo sneaker.
Burberry’s new campaign, “It’s Always Burberry Weather: Postcards from London,” celebrates its heritage in outerwear.
The long-running collaboration between Moncler and JW Anderson returns.
Yohei Ohno captured by the lens of Valeria Vargas and styled by Iris Lima, in exclusive for Fucking Young! Online.
This project builds on past apparel collections, reinterpreting the classic Nike Air Force 3 Low through NIGO’s unique perspective.
Designed by Eli Russell Linnetz in Venice Beach, the line is made in California and draws from a deep part of American memory: the surplus store.
A$AP Rocky and PUMA have released their latest and largest collection. The new line finds its inspiration in the Harlem jazz renaissance, mixing that era’s energy with modern streetwear.
The project, titled “Heart To Heart,” is built on a shared belief in creativity, individuality, and emotional well-being.
Bimba y Lola held an event at the Reina Sofía Museum in support of a new exhibition for the artist Maruja Mallo.
For its 65th edition, Lisboa Fashion Week asked a simple, radical question: what if we showed you the foundations instead of just the facade?
Marwan El Anbari and Hiago Paulino photographed by Joey Leo and styled with pieces from Lito Fine Jewelry, in exclusive for Fucking Young! Online.
This woven model is the latest addition to the Tormenta line, joining the original version and a semi-open style from the previous season.
This product represents a new idea of luxury, one built on absolute precision brought to everyday life.
Check out below the collection captured at VETEMENTS’ backstage, captured by Rita Castel-Branco, in exclusive for Fucking Young!
American designer Thom Browne presented his Spring/Summer collection during Paris Fashion Week.
Art lovers, save the date. Art Basel Paris 2025 arrives this October as a reaffirmation of Paris’s position in the global contemporary art world.
For its Fall/Winter 2025 campaign, Willy Chavarria introduces a new chapter called EXACTAMENTE.
Farah introduces The Archive, a 16-piece capsule collection that steps into its own history.
Our photographer Emil Huseynzade went backstage at ModaLisboa to capture the menswear looks from SANGUE NOVO, in exclusive for Fucking Young!
