#VersaceJeansCouture SS22
by Gabriel Córdoba Acosta
A couple of months after the Hadid sisters, Gigi and Bella, starred alongside Maluma and the iconic Donatella in Versace’s Spring/Summer 22 campaign, we’ve been able to discover the new campaign for the brand’s young line we just mentioned, Versace Jeans Couture.
Following the clear aesthetic that characterizes it and reinterpreting the coming of age story, through a selection of images (full of joy, color, and spontaneity) taken by the promising Finnish photographer Osma Harvilahti and a film directed by the Parisian director Vincent Catel, we have discovered the brand’s novelties.
Named “Summer Daze”, this spot simultaneously transports us to the American–style suburbia and explores the contemporary coming-of-age experience, focusing on the universal and the more personal, as well as portraying the beauty of youth in all its forms and immersing us in the world of a group of friends over the course of a summer.
And as we said before, through these images and the film, the Versace Jeans Couture new pieces have been unveiled, both for women and men. Starting with the former, the women’s part presents romantic and sensual silhouettes with a contemporary touch that is reflected in several total looks with prints composed of jackets and skirts. And obviously, it’s not just these garments that makeup Versace’s Spring/Summer youth line, because what would the Italian brand be without its stunning dresses? No idea, but what we do know is that this year it has been reimagined with ruffles and lingerie details, as well as the art of pleats, which appear on sportswear, contrasting with chunky footwear.
Secondly and finally, the men’s collection maintains the influence of American culture with a sportier attitude. Key silhouettes are relaxed and influenced by streetwear. Plain-colored sportswear is revamped with graphic detailing. Tropical florals are juxtaposed with animals, channeling the irreverent attitude of Versace Jeans Couture. The youthful, carefree approach is further explored in the styling, seen in bags casually draped across the chest or chunky sandals with colorful socks.
Go and dive into the playful and colorful Versace Jeans Couture Spring/Summer 22
#VersaceJeansCouture
www.versacejeanscouture.com
Apples & Oranges
Palace and Calvin Klein unveil their joint collection “CK1 Palace”
Stüssy unveiled the lookbook for its Summer 2025 collection, photographed by Antosh Cimoszko and styled by Landon Ebeling.
Born in Chuhuiv, a small town in Ukraine’s Kharkiv region, Roman’s earliest memories are of wind, open fields, and the vastness above.
Teaming up with Ray-Ban, A$AP Rocky introduced the Wayfarer Puffer, a new take on sunglasses that mixes hip-hop energy with precision craftsmanship.
The festival has been a political statement, an artistic movement, and a safe space for imagining new narratives.
Australian eyewear brand Le Specs has joined forces with No Problemo for a first-time collaboration.
The move combines the strengths of both agencies, backed by The Independents group, which acquired Lucien Pagès in December 2024.
Vivobarefoot has unveiled the Tabi Gen 01, the world’s first fully custom 3D-printed barefoot sandal.
The well-known MET GALA has already taken place. Here are our favorite looks!
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
Sergio Solís photographed by Pablo Castillo and styled by Joel Pardo, in exclusive for Fucking Young! Online.
Carne Bollente’s latest collaboration, Never Enough, pairs the brand’s sex-positive designs with the work of Greek photographer Spyros Rennt.
Just easy chemistry between friends, spontaneous laughter, and the kind of moments that stick with you.
New York-based brand Supreme unveils on Instagram its latest collaboration, featuring designer Shayne Oliver.
Jacquemus unveiled its new campaign “Going Bananas for Jon”, starring The White Lotus actor Jon Gries shot in Los Angeles.
G-STAR is stepping into a fresh creative chapter with the appointment of Rushemy Botter and Lisi Herrebrugh as Creative Directors.
Fernando Casablancas photographed by Jorge Ewald and styled by Vitor Ferreira and creative direction by Pablo Quoos, in exclusive for Fucking Young! Online.
Trip Wilson at Soul Artist Mgmt shot by Giuseppe Falla and styled by Jay-Michael, in exclusive for Fucking Young! Online.
