#VersaceJeansCouture SS22
by Gabriel Córdoba Acosta

A couple of months after the Hadid sisters, Gigi and Bella, starred alongside Maluma and the iconic Donatella in Versace’s Spring/Summer 22 campaign, we’ve been able to discover the new campaign for the brand’s young line we just mentioned, Versace Jeans Couture.
Following the clear aesthetic that characterizes it and reinterpreting the coming of age story, through a selection of images (full of joy, color, and spontaneity) taken by the promising Finnish photographer Osma Harvilahti and a film directed by the Parisian director Vincent Catel, we have discovered the brand’s novelties.
Named “Summer Daze”, this spot simultaneously transports us to the American–style suburbia and explores the contemporary coming-of-age experience, focusing on the universal and the more personal, as well as portraying the beauty of youth in all its forms and immersing us in the world of a group of friends over the course of a summer.
And as we said before, through these images and the film, the Versace Jeans Couture new pieces have been unveiled, both for women and men. Starting with the former, the women’s part presents romantic and sensual silhouettes with a contemporary touch that is reflected in several total looks with prints composed of jackets and skirts. And obviously, it’s not just these garments that makeup Versace’s Spring/Summer youth line, because what would the Italian brand be without its stunning dresses? No idea, but what we do know is that this year it has been reimagined with ruffles and lingerie details, as well as the art of pleats, which appear on sportswear, contrasting with chunky footwear.
Secondly and finally, the men’s collection maintains the influence of American culture with a sportier attitude. Key silhouettes are relaxed and influenced by streetwear. Plain-colored sportswear is revamped with graphic detailing. Tropical florals are juxtaposed with animals, channeling the irreverent attitude of Versace Jeans Couture. The youthful, carefree approach is further explored in the styling, seen in bags casually draped across the chest or chunky sandals with colorful socks.
Go and dive into the playful and colorful Versace Jeans Couture Spring/Summer 22
















#VersaceJeansCouture
www.versacejeanscouture.com
Apples & Oranges
Palace and Calvin Klein unveil their joint collection “CK1 Palace”
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
The launch campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED,” captures the energy of a generation that treats every day as a chance to reinvent.
In a world that still asks “Does anyone even want to be a man anymore?”, their answer is a middle finger wrapped in glitter.
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe.
The organisation in charge of the prestigious ANDAM fashion competition unveils the list of finalists for the 36th edition.
Instead of just taking backstage shots himself, photographer Joonas S’Diri handed his phone to the models and let them take selfies.
Junya Watanabe joins forces with Alpha Industries to deliver a biker jacket defined by military rigor and Japanese avant-garde simplicity.
Granado teams up with Guimarães Rosa Institute and the French Institute for the fourth edition of ABERTO.
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
The capsule collection takes the duo’s chaotic, genre-defying energy and turns it into wearable rebellion.
Persol’s Latest Drop is a Love Letter to Cinema and Steve McQueen
Maksym Rassokha captured by the lens of Oleg Borisuk and styled by Kiss Mark, in exclusive for Fucking Young! Online.
To mark its anniversary, LOEWE is releasing the Puzzle 10 collection, a tribute to a decade of innovation.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.
Massimo Osti Studio teamed up with British artist Scott King for a capsule that blurs the line between clothing and critique.
Sulaimon Danijo at Uno Models photographed by Camilo Delpin and styled by Rebecca Perlé, in exclusive for Fucking Young! Online.
For Spring/Summer 2025, Racer Worldwide drops a piece of jewelry that turns nostalgia into fashion.
Primavera Sound Barcelona 2025 is no longer just a lineup. It’s a schedule, a map, a puzzle waiting to be solved. With set times and stage locations now out, the festival’s three main days (June 5-7) are… »
Levi’s® and Japanese fashion label sacai have joined forces to rework classic denim styles, blending Levi’s® heritage with sacai’s experimental design philosophy.
Haitian contemporary artist Manuel Mathieu, known for his work exploring memory, history and materiality, just launched his first fragrance line and now embraces olfaction as an artistic medium. A collection of three unisex perfumes, where each scent… »
Success doesn’t depend on where you begin, but on how far you go.
Miquel Villena, Nil Frago and Hugo Gonzalez photographed by Carlos Venegas and styled by Magda Rodriguez & Soll Matallana, in exclusive for Fucking Young! Online.
Balenciaga and Automobili Lamborghini dropped their long-awaited collaboration, first teased in the Fall 25 collection.
From June 2nd to 8th, the festival will highlight the region’s thriving music scene, showcasing everything from experimental pop to underground electronic beats.
To celebrate the beginning of summer, the world’s first large-scale 360-degree nomadic concert experience, has announced its extraordinary roster of global talent.
Craig Uy captured by the lens of BJ Pascual and styled by Lyn Alumno, in exclusive for Fucking Young! Online.
It’s a collection built on contrasts, warmth and coolness, precision and mystery, the domestic and the enigmatic.