Urban Outfitters’ Pride Collection
by Adriano Batista
Urban Outfitters announced its exclusive PRIDE collection benefitting GLSEN and the organization’s mission to ensure safe and affirming schools for LGBTQ+ students. To launch the collection, UO is teaming up with Rapper Taylor Bennett who is featured in the campaign and serve as its official ambassador.
Bennett, who came out as a bisexual shortly before the release of his critically acclaimed album, Restoration of an American Idol, has continued to be an inspiration for young fans across the country since first exploding onto the music scene in 2015.
“Honesty and being yourself is something that I believe should always be celebrated–whether it’s in hip-hop or everyday life,” said Bennett. “As an independent artist and entrepreneur, it’s great to find partners like Urban Outfitters who share that core value of recognizing individuality during Pride Month and throughout the year.”
The 5-piece assortment includes one long-sleeve tee, two short-sleeve graphic tees and two baseball hats. The product comes in shades of pink, blue and white with colorful designs created by Urban Outfitters’ in-house designers. 100% of all profits from the sale of the merchandise will be donated to GLSEN.
“UO is thrilled to build upon our annual celebration of Pride through this collaboration with GLSEN and Taylor Bennett,” said Stacey Britt Fitzgerald, Urban Outfitters’ Global Director of Creative Marketing. “GLSEN’s work is vital in the creation of safe spaces for LGBTQ+ young people and we are honored to contribute to their mission through the sales of the UO Pride collection. Taylor was the perfect partner for this campaign–we’ve been so inspired by both his talent and his decision to come out; UO was pleased to provide both a platform for his story and support for his music.”
Urban Outfitters has sponsored Bennett’s first music video with “Roof Gone” to be released exclusively on the brand’s YouTube channel in mid-June. Bennett will also perform at a special Pride celebration in his hometown of Chicago at UO’s North State Street location on Friday, June 23rd. Additionally, UO will be hosting Pride events in local stores around the globe throughout June and July.
The Pride collection will be available in-store and online in Europe from June 12th.
www.urbanoutfitters.com
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