-3… And if it’s true that collections could not exist without the Fashion Week, collections could not exist without Ad campaigns. Rallying cry: to sell! Fantasy, strategy, originality… These are the ingredients for a successful advertising… There are many versions… Video, printed or social networking? We have chosen ten of them…



10 – Your legend is ready perfect: The new identity of the brand will kick off with the “Very Perry Ellis” campaign, featuring Matt Norklun, the legendary face of the brand in the 1970s and 1980s.



9Versace 2012 S/S. Recalling Miami… Shameless, aggressive, exaggerated … Versace’s man knows how to dare!


8Raf Simons 2012-13 F/W. “Run Fall Run”… The evocative video has the Pierre Debusschere’s signature… We run!



7Vivienne Westwood 2012-13 F/W. Andreas Kronthaler is turned into a modern Diego Velázquez… His muse? Vivienne Westwood, of course!



6Alexander McQueen Menswear 2012-13 F/W. Who are the Alexander McQueen’s men? The 30’s gangsters? The 60’s hippies? The new millennium Yuppies? The choice is yours!



5Maison Martin Margiela x H&M. The whole Maison’s history in a Collection … For H&M!



4Givenchy 2012-13 F/W. “The Givenchy gang”… One shot to tell the collection… Short but of great effect!



3Dolce & Gabbana 2012 S/S. Italian movie-stars for the Italian incredible Brand… The Italian comedy lives on in the Mariano Vivanco’s shots!



2Lanvin 2012-13 F/W / Lanvin 2012 S/S. Whether spring, summer, fall or winter… Alber Elbaz doesn’t miss a shot!


1“Watermarked” – Kenzo 2012-13 F/W. It’s the year of Kenzo! Hugging, shaking hands and lots of humor in the video introducing the 2012-13 F/W Collection… Fantastic!