Inspiration, marketing, direction… The AD Campaigns!
by Luca Imbimbo
-3… And if it’s true that collections could not exist without the Fashion Week, collections could not exist without Ad campaigns. Rallying cry: to sell! Fantasy, strategy, originality… These are the ingredients for a successful advertising… There are many versions… Video, printed or social networking? We have chosen ten of them…
10 – Your legend is ready perfect: The new identity of the brand will kick off with the “Very Perry Ellis” campaign, featuring Matt Norklun, the legendary face of the brand in the 1970s and 1980s.
9 – Versace 2012 S/S. Recalling Miami… Shameless, aggressive, exaggerated … Versace’s man knows how to dare!
8 – Raf Simons 2012-13 F/W. “Run Fall Run”… The evocative video has the Pierre Debusschere’s signature… We run!
7 – Vivienne Westwood 2012-13 F/W. Andreas Kronthaler is turned into a modern Diego Velázquez… His muse? Vivienne Westwood, of course!
6 – Alexander McQueen Menswear 2012-13 F/W. Who are the Alexander McQueen’s men? The 30’s gangsters? The 60’s hippies? The new millennium Yuppies? The choice is yours!
5 – Maison Martin Margiela x H&M. The whole Maison’s history in a Collection … For H&M!
4 – Givenchy 2012-13 F/W. “The Givenchy gang”… One shot to tell the collection… Short but of great effect!
3 – Dolce & Gabbana 2012 S/S. Italian movie-stars for the Italian incredible Brand… The Italian comedy lives on in the Mariano Vivanco’s shots!
1 – “Watermarked” – Kenzo 2012-13 F/W. It’s the year of Kenzo! Hugging, shaking hands and lots of humor in the video introducing the 2012-13 F/W Collection… Fantastic!
гоша рубчинский Spring/Summer 2013
FROY by Arman Avetikyan
Alexis Otero captured by the lens of Lucas Lei, in exclusive for Fucking Young! Online.
Levi’s® is celebrating Oasis’ long-awaited reunion with a new collection that combines the band’s iconic style with classic denim.
We had the chance to catch up with Ohio-born, Brooklyn-based designer Kody Phillips in his Paris Fashion Week showroom where he unveiled his Spring/Summer 2026 collection.
Dean and Dan doubled down on their love of fashion’s most dramatic moments, remixing 80s power dressing, 90s grunge, and 2000s excess into something entirely their own.
Cult Korean menswear brand THUG CLUB teamed up with designer IZZY DU for an unforgettable dinner and afterparty at the mythical Lapérouse during Paris Fashion Week.
Jonathan Anderson has always treated fashion like a carefully assembled collection, mixing the unexpected, trusting his instincts, and binding it all together with a strong point of view.
The Palau Reial de Pedralbes provided the perfect backdrop as IED Barcelona unveiled its 21st Fashioners of the World showcase.
This season, Camper unveils its first collaboration with ISSEY MIYAKE’s Peu Form, designed by Satoshi Kondo.
A collection that exudes freshness, confidence, and a desire to write a new page in the history of the Maison.
“Poison Ivy” tells the story of a transfer student’s dangerous fixation with his school’s golden boy.
Aitor Santomé’s AHOY Diary on Board is a glitter-drenched, holographic love letter to queer joy, fashion, and the magic of the open sea.
Louis Vuitton has introduced its latest Silver Lockit 2025 collection, developed in partnership with Felix, the brand’s Ambassador and UNICEF Goodwill Ambassador for Korea.
The Salomon XT-6 wasn’t made for sidewalks. Born for punishing mountain trails and ultra-distance races, its technical DNA speaks to wilderness endurance.
Stéphane Ashpool has opened Souvenir Pigalle at 17 Rue Duperré, a place built on his memories of growing up in Pigalle.
The book challenges narrow ideas of beauty and masculinity by simply letting men exist, unpolished and unapologetic, across generations.
The Guggenheim Museum Bilbao has opened the Barbara Kruger exhibition, Another day. Another night., curated by Lekha Hileman Waitoller and sponsored by Occident. This exhibition expands her audience and influence while pushing the limits of modern art… »
Forget ironed polos and pristine blazers. Peter Wu’s Spring/Summer 2026 collection is a tribute to the thrifted sweaters, the cut-off Dickies, the flannel pajama pants worn to early morning lectures.
Amsterdam’s Daily Paper has teamed up with Oakley to reimagine the Gascan sunglasses, combining streetwear storytelling with technical innovation.
Berlin’s KitKat Club became the perfect runway for #DAMUR’s Spring/Summer 2026 collection, “Get Wet.”
COLRS unveiled its Spring/Summer 2026 collection “JUMPING FENCES” during Berlin Fashion Week, bottling the reckless energy of a Brazilian summer.
On July 1st at Berlin’s old Tempelhof Airport, BALLETSHOFER staged a runway show that challenged how we dress for travel.
At Berlin Fashion Week, Andrej Gronau presented its Spring/Summer 2026 collection, Alpine Fiction.
At Berlin Fashion Week, Orange Culture unveiled its Spring/Summer 2026 collection, “In the Shadows.”
Berlin Fashion Week served as the stage for SF1OG’s SS26 collection, a deeply personal examination of love’s darker edges, obsession, fragility, and emotional unraveling.
Lenny aka Futura 2000, took the time to speak with us ahead of the exclusive launch.
This summer, Ludovic de Saint Sernin revisits Fire Island to relaunch its swim line with a campaign steeped in erotic freedom and community reverence.
Chitose Abe remains one of the most avant-garde voices of her generation, capable of injecting freshness, desire, and direction into a fashion that needs it more than ever.
K-Way’s new men’s summer collection focuses on keeping things cool, comfortable, and practical.
PUMA and JJJJound have done it again. Their latest collaboration takes the spiked silhouette of the 1999 PUMA Mostro and strips it down to its essentials.
This Pride month, The Barcelona EDITION isn’t just waving a flag—it’s becoming one. From graphic art explosions to drag royalty brunches, the hotel pulses with a raw, vivid celebration of queer creativity, inclusion, and unfiltered joy.
