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kittie yiyi Fall/Winter 2016 Campaign

kittie yiyi unveiled its Fall/Winter 2016 campaign, featuring MrBrianSee and EmmyLee photographed by Jy Lee.

29 AprCampaigns. Fall/Winter
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HENRIKSILVIUS Fall/Winter 2016 Campaign

HENRIKSILVIUS released its Fall/Winter 2016 campaign, photographed by Niklas Højlund.

29 AprCampaigns. Fall/Winter
finger

fingercroxx Spring/Summer 2016

fingercroxx & Michael Lockley

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Versace Scarves 2016 Campaign

Benjamin Benedek and Malcom Lindberg front the new Scarves campaign of Versace, shot by Ben Weller.

28 AprCampaigns
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Calvin Klein Jeans Spring/Summer 2016 Campaign

Social media sensation Cameron Dallas fronts the Spring/Summer 2016 campaign of Calvin Klein Jeans, shot by photographed in Malibu (California) by Jack Pierson.

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TOPMAN Launches New Suiting Campaign for SS16

Already a leading sartorial destination on the high street, TOPMAN introduces its latest formalwear range for the Spring/Summer 2016 season.

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Calvin Klein Platinum Spring/Summer 2016 Campaign

Korean model Sung Jin Park fronts the Spring/Summer 2016 campaign of Calvin Klein Platinum, captured by the lens of Harley Weir.

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J.Lindeberg Spring/Summer 2016 Campaign

Matthijs Meel fronts the Spring/Summer 2016 campaign of J.Lindeberg, photographed by Tobias Lundkvist.

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Moto Guo Fall/Winter 2016 Campaign

Moto Guo unveiled its Fall/Winter 2016 campaign, featuring Mateusz Dyduch at Wu Models photographed by Zhong Lin.

21 AprCampaigns. Fall/Winter
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44STUDIO “A New Religion” Campaign

44STUDIO unveiled its latest campaign, featuring Camilo Ramirez, Ylva Falk and Encarni Lovexx photographed by Denis Puskin.

20 AprCampaigns
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MUSIUM DIV. Spring/Summer 2016

Inspired by the Grunge Culture

F.Y. Loves

I just love it.tighalove_fy1

TIGHA. “NEO 2” Biker Jacket

A true statement – German based fashion brand tigha is giving the classic biker a bold twist in this multi-colored “Neo 2” style. Available HERE!

16 Apr
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RUFSKIN 2016 Swimwear Campaign

RUFSKIN, the California based menswear brand released a capsule of poolside leisurewear and beach attire, this year in four waves of predominantly solid colorways designed using innovative fabrics.

15 AprCampaigns
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REEth Fall/Winter 2016 Campaign

REEth unveiled its Fall/Winter 2016 campaign, featuring Sun photographed by EASON.

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Isenberg Spring/Summer 2016 Campaign

Lucky Blue Smith fronts the Spring/Summer 2016 campaign of Korean brand Isenberg.

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Sacai Spring/Summer 2016 Campaign

Ash Stymest fronts the Spring/Summer 2016 campaign of Sacai, shot by Craig McDean and styled by Karl Templer.

F.Y. video

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H&M “World Recycle Week 2016” Campaign x M.I.A.

The London based artist M.I.A. is the front figure of H&M‘s initiative World Recycle Week, and is featured in a video inspiring customers to recycle their old or unwanted clothes.

11 Apr. - Campaigns. Video

F.Y. video

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SAV NOIR Fall/Winter 2016 Campaign

Sav Noir FW16 tells the painful story of chasing a rock’n’roll dream. Explicit thoughts of sex, cigarettes, and drug-induced heroins spirals from the enticing fantasy to the harsh reality of complete darkness and loneliness in an instance.

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7 DIAMONDS Spring/Summer 2016 Campaign

7 DIAMONDS unveiled its Spring/Summer 2016 campaign, featuring Brazilian model Francisco Lachowski photographed by Frankie Baptista in sunny southern California.

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Calvin Klein Performance Spring/Summer 2016 Campaign

Get ready to push yourself! Discover the Spring/Summer 2016 Calvin Klein Performance campaign featuring model Mitchell Slaggert photographed by Boo George.

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Xavi Reyes Fall/Winter 2016 Campaign

Spanish designer and finalist of Who’s On Next, Xavi Reyes presented his campaign for Fall/Winter 2016-17 captured by Juan Achiaga.

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OUTSIDER

Pre-Order

Cover story art directed by Nicola Formichetti with actor and singer Olly Alexander, an openly gay singer who doesn’t use ambiguity in his lyrics to make him pass for straight, in order to entice a legion of screaming girls. FY! also analyse various points of view of what an outsider is through editorials, texts and interviews with among others Ahmed Abdelrahman, Demna Gvasalia and Henrik Silvius.

Available soon. Pre-order NOW!

Spring/Summer 2016