Tommy Hilfiger Returns To New York Fashion Week
by Gabriel Córdoba Acosta
Most of the brand’s followers were probably waiting for this news. Well, finally and after a hiatus, Tommy Hilfiger will return to the catwalks of New York and its fashion week edition (NYFW) next September 11th at 19:00 (NY local time) to present its Fall 2022 collection, which takes inspiration from New York’s unique creative scene; an epicentre of people and subcultures, a collision of low-fi and high-tech and a fusion of style and creativity.
What does T.H. have in store for its long-awaited return? A series of experiences that will bring together real life and the connectivity of the metaverse in the biggest “See Now, Buy Now” show the fashion industry has ever seen. The show will be streamed live to the Roblox community, which has over 50 million daily users, and will feature avatars dressed in looks from the collection invading the reimagined virtual version of the city.
These brand experiences will take place in a vibrant multimedia environment, taking guests of the Brooklyn event into the universe of the Roblox video game and new filmic retail concepts from around the world.
Sounds interesting, doesn’t it? Now we just have to wait until September and see how they surprise us.
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