Tommy Hilfiger returns to its origins in the Fall 2023 campaign, revisiting its all-embracing vision of family, its red, white, and blue DNA, and its upbeat outlook on modern America. Steered by a diverse cast spanning generations, the campaign features the families and friends of Quincy Jones, SZA, Paloma Elsesser, Amber Valletta, and Devon and Steve Aoki, donning the fresh Fall 2023 collection by TOMMY HILFIGER. This collection embodies the brand’s timeless prep style and Classic American Cool.

“This campaign is the ultimate celebration of our brand’s values of belonging and inclusivity, with a special focus on family,” as expressed by Tommy Hilfiger. “We’ve brought together a cast of uniquely talented friends and family, all bound by deep connections and unwavering support, much like what I share with my own loved ones.”

The Fall 2023 collection presents a revamped take on current style, drawing inspiration from outdoor escapades and TOMMY HILFIGER’s Classic American Cool prep essentials. Coats take the spotlight, particularly the New York puffer, a modern twist on the 90s originals that captured youth’s attention with their bold branding, vibrant hues, and oversized format. Breathing new life into historical pieces and brand archives with a contemporary lens, Tommy’s iconic tartan, the red, white, and blue palette, stripes, and the TH Monogram come to life within the collection.

Captured within their own homes, the campaign’s families are depicted with a clear intention to capture their individuality, interactions, and environments. Through intimate and personal portraits, friendships, communities, and cultures intertwine, conveying a shared sense of optimism and joy.