Paul Smith Fall/Winter 2023 Campaign
by Adriano Batista
Channeling the timeless elegance of black and white aesthetics reminiscent of the 1990s Paul Smith campaigns, the FW23 campaign takes center stage with the charismatic presence of actor Matt Smith. Dressed in the revered Paul Smith tailoring, including the renowned A Suit To Travel In and an archive-inspired suit, the collection showcases an array of outerwear and knitwear from the new lineup. Introducing vibrant accents, the iconic Signature Stripe bursts forth along with a backdrop of serene blue.
Adding a touch of creative synergy, the campaign playfully unites the two Smiths – Matt and Paul – in a beautiful shot that pays homage to a scene immortalized in Paul Smith’s Spring/Summer 1994 campaign.
Check it out below:
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