TOMBOGO Debuts Runway Fan Favorite & Revives the Spirit of the Hyphy Movement with Latest “Girbogo” Campaign
by Adriano Batista
TOMBOGO unveiled the Girbogo Jeans, a product born from the runway and now available for public acquisition. The release is a response to the overwhelming demand from the brand’s dedicated followers. The Girbogo Jeans are a tribute to the exuberant Hyphy movement, a cultural wave that swept through California’s Bay Area, influencing the early 2000s hip-hop scene and lifestyle.
The brand’s founder, Tommy Bogo, an Oakland native, infuses his designs with the essence of his upbringing and the Hyphy movement’s legacy. The Girbogo Jeans are crafted to be worn low-waisted, featuring upcycled straps at the knee and ankle for an adjustable fit. They boast ten extra pockets, a cinch belt at the waist, and branded metal hardware, showcasing TOMBOGO’s fresh logo. Available in three colorways—washed blue/green, workwear taupe, and vintage black—these jeans embody the early 2000s style with a contemporary edge.
For the campaign’s video, Bogo engaged the Bay Area’s vibrant creative scene, casting artists deeply influenced by the Hyphy era. The lineup includes P-Lo, Kool John, Jay Anthony of HBK Gang, ALLBLACK, Nef The Pharaoh, Karri, Jahlil Nzinga, Tiana Parker, and Tia Nomore, all Bay Area natives. They represent the “Neo-Hyphy” movement, a fresh wave of Bay Area creativity redefining the iconic era through fashion, art, music, and film.
In conjunction with the jeans, TOMBOGO introduces the “Yellow Bus Rydah” graphic tee, first seen at NYFW. The Girbogo Jeans are now available through a raffle on www.tombogo.com.
Check out the campaign images below:
To mark the occasion, TOMBOGO will host a pop-up shop, further celebrating the collection’s debut and the enduring influence of the Hyphy movement:
TOMBOGO Girbogo Pop-Up Event
Address: Oakland Technical High School
4351 Broadway, Oakland, CA 94611
Date: Saturday, March 30th, 2024
Time: 12pm – 6pm PST
LOEWE Presents: “Decades Of Confusion” Starring Dan Levy And Aubrey Plaza
Crafting Elegance: Louis Vuitton’s Tribute to the Olympic and Paralympic Spirit
Wood Wood enters a new chapter with its FW25 Double A campaign, the first collection under creative director Brian SS Jensen and head of design Gitte Wetter.
Leandro da Silva photographed by Emil Huseynzade and styled by Vladimir Frol de Moura, in exclusive for Fucking Young! Online.
PUMA is re-releasing its special 2003 H-Street sneakers in two Jamaica-inspired colorways, just in time for Notting Hill Carnival.
Delvinas and Antón lensed by Willy Villacorta and styled by María Hernandez, in exclusive for Fucking Young! Online.
Viegas is someone who grew up immersed in music and community, with a desire to create spaces where people feel seen and free.
Johnatan Aba and Yoni Goor captured by the lens of Italo Gaspar and styled by Marchesini Matilde & Stefani Sofia, in exclusive for Fucking Young! Online.
Stüssy keeps growing, and its newest store in Biarritz, France, is proof.
DJOOKE opens up about his journey from Portuguese small towns to Lisbon’s DJ scene, the birth of iconic LGBTQ+ party BALAGAN, and his vision for inclusive nightlife.
Nicolas Benitez at New Icon photographed by Diego Bigolin and styled by Daniel Zazueta, in exclusive for Fucking Young! Online.
Massimo Osti Studio’s latest collection, Continuative Garments, stays true to the brand’s philosophy: clothes should work effortlessly in everyday life.
For Fall/Winter 2025, Billionaire Boys Club turns its focus to Jamaican sound system culture, drawing from the raw energy of dancehall, reggae, and lovers rock.
Salomon has teamed up with JJJJound to reimagine the XT-6 in two very different ways.
The fragrance captures the fleeting bloom of the osmanthus flower, a winter surprise in Kyoto.
Borsalino’s Fall/Winter 2025 campaign, captured by Pablo di Prima and shaped by Agata Belcen’s art direction, turns hats into something more than accessories. They become extensions of the people wearing them, subtle yet full of presence.
The brand’s… »
A reimagined version of their classic Plantaris, this ultra-limited release swaps the usual for titanium, turning a familiar shape into something that feels like it’s from 2075.
With a remarkable voice that challenges the status quo, Marval Rex is redefining cultural + transgender identities through the lens of comedy, performance, and thoughtful discourse.
SAVVA at Angels Project photographed and styled by Alberto Saguar, in exclusive for Fucking Young! Online.
Rombaut’s new drop, Ground I, is the latest step in their barefoot series, a shoe that keeps getting simpler, quieter, more like a sculpture than just footwear.
Rick Owens’s first major retrospective in Paris, Temple of Love, transforms the Palais Galliera into a ritualistic sanctuary.
Alex Brendon photographed by Virginia Navarro and styled by Tomás Jaramillo, in exclusive for Fucking Young! Online.
At Selfridges’ Summer of Sound: Music Talks, Allie X and Charles Jeffrey sat down to discuss how music and fashion shape an artist’s visual identity.
Simon Bresky and Brayden Dutremble photographed by Pasquale Vino and styled by Andrea Bassi, in exclusive for Fucking Young! Online.
Somewhere between pop spellcasting and club catharsis, the line between artist and alter ego blurs into something feral, fabulous, and dangerously seductive.
As summer winds down, MR PORTER’s Pre-Fall 2025 campaign bridges the gap between sun-soaked ease and the crisp transition ahead.
From November 14 to 16, 2025, Maastricht will once again transform into a hub for fashion, art, and performance as the FASHIONCLASH Festival kicks off its 17th edition.
The Polish brand’s High Summer Drop SS25 is built for summers that linger in memory, with pieces meant to outlast the season.
For Fall/Winter 2025, Levi’s® reworks its most iconic pieces, combining heritage with fresh updates.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists.
The collection takes classic shapes and twists them into something entirely new, with ultra-curved silhouettes that look like they’re from the future.
At the center of it all is British rapper Lancey Foux, the latest addition to what Milli calls the “Clique.”
