LOEWE has unveiled its latest cinematic venture, “Decades of Confusion,” featuring the talents of Dan Levy and Aubrey Plaza. This film is not just a showcase of fashion but a playful journey through the perplexities surrounding the pronunciation of the brand’s name.

The narrative unfolds with a whimsical spelling bee setting, where the challenge is to spell ‘LOEWE’ correctly. This follows the brand’s whimsical campaigns aimed at educating the public on the correct pronunciation of LO-WEH-VAY. Directed by Ally Pankiw and penned by Dan Levy, the film presents Levy as the judge overseeing the competition from 1971 to the modern day. Aubrey Plaza graces the stage, embodying a variety of contestants from different decades.

Check out the film below: