The Rebirth of the Viral Shoe Made from Unused Sex Toys
by Adriano Batista
Los Angeles-based luxury label, ROSE IN GOOD FAITH, proudly unveils their latest iteration, the awe-inspiring “Plastic Soul.”
Renowned for its exclusive limited-run handcrafted collections and coveted collaborations with iconic music artists, ROSE IN GOOD FAITH showcases its relentless evolution and amplified brand voice with this striking release. Inspired by the introspective ambiance accompanying seasonal shifts, the Cherry Blossom colorway emerges as the epitome of their now-iconic shoe.
This creation elevates high fashion to new heights, revolutionizing the footwear landscape while conscientiously combatting waste. By repurposing pre-consumer defective adult toys and employing a simplistic shoe construction, the brand proudly dubs this approach “waste neutral,” defying the excessive waste associated with traditional leather and shoe manufacturing.
In a partnership with the American sex toy manufacturer, Doc Johnson, Rose In Good Faith embarked on a groundbreaking journey to upcycle “damaged” or defective adult toys. Over three years of close collaboration, they devised a unique and proprietary recycling system that ingeniously pulverizes factory-defective adult toys into millimeter-sized cubes of TPE (thermoplastic elastomer). These cubes then blend harmoniously with non-bleach EVA (Ethylene-Vinyl Acetate) foam, ultimately shaping the distinctive form of the Plastic Soul through injection molding.
Imbued with intention, Rose In Good Faith enhances the design with a raised arch on the footbed, ensuring optimal support and minimizing undue stress on the knees and hips compared to flat shoes. Committed to impeccable posture and all-day comfort, the Plastic Soul features a natural cork insole that molds to the wearer’s unique foot shape after a few hours of wear, delivering enhanced support, versatility, and an unprecedented level of comfort.
The unveiling of the Plastic Soul marks the inception of a reinvigorated brand vision for ROSE IN GOOD FAITH. This evolution includes an upcoming scent project that incorporates deforested wood particles as a natural alternative to infuse their fragrance with a woody essence. Aptly named “Mourning Wood,” this olfactory marvel is set to launch this summer, accompanied by the debut of “Cuffed,” a recycled leather scent.
Limited to just 500 pairs, the Plastic Soul is now available exclusively on the brand’s webstore, inviting you to be part of this cool journey.
Giorgio Armani Mare capsule collection offers the timeless summer wardrobe you need
LOEWE PAULAS’S IBIZA 2023: Embrace the Vibe!
Nike and Dropcity, an emerging Milanese center for architecture and design, are previewing a new space called Air Lab at Milan Design Week 2026.
John Pollock photographed by Martina Llorens, art-directed by María José Catalán Vargas and styled by Yasmin Oiaroud Escribano, in exclusive for Fucking Young! Online.
AMIRI has released its High-Summer 2026 collection, and the title says it all: “It’s Always Summer in California.”
CHIMI has released its Spring/Summer 2026 campaign, called “The Trial,” directed by Shadrinsky.
Jonah Folks photographed by Charlie Alain and styled by Alejandro Romero, in exclusive for Fucking Young! Online.
Dolce&Gabbana and Ray-Ban have come together for a collaboration that revisits one of the most recognizable eyewear designs in history.
Actor Jose Lamuño shot by Jose Carvajal and styled by Carlos Marán, in exclusive for Fucking Young! Online.
The Swimwear 2026 collection features limited-edition pieces, each produced in strictly limited quantities.
The project comes from a long friendship between Gates and Prada.
David Catalán presented his “Assembled” collection at 080 Barcelona Fashion, approaching winter dressing as construction.
The collection comes from an intimate reflection on personal growth: the process of gaining confidence, embracing vulnerability, and moving forward with steady steps toward a stronger version of oneself.
With this collection, Rubearth proposes penetrating known reality to uninhibit ourselves, break structures, and transcend into new states of consciousness.
The new collection is an exploration of inner strength, understood as a profound form of identity.
Tania Marcial presented her “Delivery” collection at 080 Barcelona Fashion.
Photographer Ángela Ibañez went backstage at 080 Barcelona Fashion to capture Guillermo Justicia’s “Viscerum” collection, in exclusive for Fucking Young!
Discover the names redefining Milan Design Week 2026 through design, culture and immersive experiences across the city.
Every year, the brand releases a summer collection that borrows from the spirit of that iconic boutique on the Spanish island, and every year it sells the idea of an effortless, sun-soaked season.
Noel Peña and Juanjosé Rodríguez photographed by Cristóbal Acevedo and styled by Christian Palacios, in exclusive for Fucking Young! Online.
The family was photographed together by Liam MacRae, grounding the campaign in lineage and closeness.
The record is rooted in club culture but reaches beyond it, capturing the emotional and physical pull of the dancefloor.
Photographer Ángela Ibañez went backstage at 080 Barcelona Fashion to capture AAA STUDIO’s “Señora, suélteme el brazo” collection, in exclusive for Fucking Young!
Photographer Ángela Ibañez went backstage at 080 Barcelona Fashion to capture BOULARD BARCELONA’s “With Kind Regards” collection, in exclusive for Fucking Young!
Photographer Ángela Ibañez went backstage at 080 Barcelona Fashion to capture XV STRANGE’s “Meaning of WOSONGLE” collection, in exclusive for Fucking Young!
Photographer Ángela Ibañez went backstage at 080 Barcelona Fashion to capture Adolfo Dominguez’s new collection, in exclusive for Fucking Young!
Photographer Ángela Ibañez went backstage at 080 Barcelona Fashion to capture Victor Von Schwarz’s new collection, in exclusive for Fucking Young!
DOMINNICO Celebrates a Decade of Creativity with Exclusive Anniversary Party at ME Barcelona
The collection draws from the retro-galactic aesthetic of the 1990s and one of the first video games created in 3D.
Ugo Boulard presented his first runway collection at 080 Barcelona Fashion.
AAA STUDIO presented a new collection titled “Señora, suélteme el brazo,” which translates to “Ma’am, let go of my arm.”
Moncler has launched “HAVE A PUFFY SUMMER”, a campaign and collection that takes the brand’s signature puffiness into lighter, brighter days outdoors.
