The PUMA GV Special is Back!
by Anna Barr
PUMA revisits their iconic heritage low-top GV Special in new colorways giving us a clean court style along with maximum comfort thanks to its hallmark ultra-thick sole unit adding extra cushioning. Reissued from PUMA’s legendary archive, the GV Special boasts a tumbled leather construction, a perforated toebox for breathability, and gold lettering on the upper.
Ardent sneaker fans know that GV takes its name from Argentinian tennis legend Guillermo Vilas, who once dominated the court and quickly acquired an iconic cultural status that continues to this day. Diving into the sneaker’s history, we learned that it was originally brought to life in the 80s under the title of PUMA California. This is the era when sneakers emerged with culture and really took off. The Californian construction method that secures the upper to the sole is where the shoe got its moniker. The training silhouette was described as “universal” by PUMA catalogs, defined by its indoor and outdoor versatility and distinctive inset midsole.
Later on, the California was dubbed the GV Special in honor of Guillermo Vilas, the winner of the Argentine Grand Slam. Tennis winners like Vilas, who weren’t footballers, mingled with the terrace subculture and football casuals, who coveted high-end performance models like the GV Special and wore them with dark, straight-legged jeans prompting enthusiasts to seek out and collect these the retro styles in addition to the enhanced models. Today, the GV has transcended its simple status to become a true emblem of expression and culture.
Check it out below:
The PUMA GV Special will first be dropping in a “White” colorway on April 6 followed by a “White/Navy” version in May, at selected retailers worldwide including Kith, Bodega, Slam Jam, END. Clothing, Sneakersnstuff, WORKSOUT.
www.puma.com
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