The New PUMA Velophasis Takes Inspiration From Running Heritage
by Adriano Batista
For this new design, PUMA took inspiration from an important part of its Archive. The design of the VELOPHASIS is inspired by the COMPLETE line, a defining license of the 2000s for the brand. Designed for running, the PUMA COMPLETE line allowed the brand to develop revolutionary technologies like the iCELL, e+CELL, and EverRide technologies, which have been used by runners around the world. The VELOPHASIS builds on this heritage while adapting it to the visual codes of the Y2K culture through PUMA’s progressive vision.
The new franchise’s design takes the best of both eras. The upper of the VELOPHASIS is built asymmetrically. Its inserts are directly taken from the running of the 2000s but decked out in new materials. Honeycombed mesh, textured panels and an aggressive shape pay homage to the heritage of the COMPLETE line.
The first colors of the VELOPHASIS are based on a more contemporary aesthetic. VELOPHASIS Bionic features a metallic look with cream and electro-blue inserts. While the VELOPHASIS Phased are inspired by the Vaporwave movement and the Internet culture of the early 2000s with bright tones that contrast with the sobriety of its design.
Take a look at the new sneakers below:









The PUMA VELOPHASIS Bionic will be available on February 4th and the 3 colorways of the VELOPHASIS Phased will be available on February 11th on PUMA.com and in selected retailers. Additional colorways and exciting collaborations will come later in the Spring of 2023.
A Closer Look at TheVWL IMAGINE PEACE SS23 Collection – A message of peace and unity
Prada launches its ninth exclusive timecapsule NFT collection
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
The launch campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED,” captures the energy of a generation that treats every day as a chance to reinvent.
In a world that still asks “Does anyone even want to be a man anymore?”, their answer is a middle finger wrapped in glitter.
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe.
The organisation in charge of the prestigious ANDAM fashion competition unveils the list of finalists for the 36th edition.
Instead of just taking backstage shots himself, photographer Joonas S’Diri handed his phone to the models and let them take selfies.
Junya Watanabe joins forces with Alpha Industries to deliver a biker jacket defined by military rigor and Japanese avant-garde simplicity.
Granado teams up with Guimarães Rosa Institute and the French Institute for the fourth edition of ABERTO.
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
The capsule collection takes the duo’s chaotic, genre-defying energy and turns it into wearable rebellion.
Persol’s Latest Drop is a Love Letter to Cinema and Steve McQueen
Maksym Rassokha captured by the lens of Oleg Borisuk and styled by Kiss Mark, in exclusive for Fucking Young! Online.
To mark its anniversary, LOEWE is releasing the Puzzle 10 collection, a tribute to a decade of innovation.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.
Massimo Osti Studio teamed up with British artist Scott King for a capsule that blurs the line between clothing and critique.
Sulaimon Danijo at Uno Models photographed by Camilo Delpin and styled by Rebecca Perlé, in exclusive for Fucking Young! Online.
For Spring/Summer 2025, Racer Worldwide drops a piece of jewelry that turns nostalgia into fashion.
Primavera Sound Barcelona 2025 is no longer just a lineup. It’s a schedule, a map, a puzzle waiting to be solved. With set times and stage locations now out, the festival’s three main days (June 5-7) are… »
Levi’s® and Japanese fashion label sacai have joined forces to rework classic denim styles, blending Levi’s® heritage with sacai’s experimental design philosophy.
Haitian contemporary artist Manuel Mathieu, known for his work exploring memory, history and materiality, just launched his first fragrance line and now embraces olfaction as an artistic medium. A collection of three unisex perfumes, where each scent… »
Success doesn’t depend on where you begin, but on how far you go.
Miquel Villena, Nil Frago and Hugo Gonzalez photographed by Carlos Venegas and styled by Magda Rodriguez & Soll Matallana, in exclusive for Fucking Young! Online.
Balenciaga and Automobili Lamborghini dropped their long-awaited collaboration, first teased in the Fall 25 collection.
From June 2nd to 8th, the festival will highlight the region’s thriving music scene, showcasing everything from experimental pop to underground electronic beats.
To celebrate the beginning of summer, the world’s first large-scale 360-degree nomadic concert experience, has announced its extraordinary roster of global talent.
Craig Uy captured by the lens of BJ Pascual and styled by Lyn Alumno, in exclusive for Fucking Young! Online.
It’s a collection built on contrasts, warmth and coolness, precision and mystery, the domestic and the enigmatic.