The Mall of Anonymous: Unveiling Fashion’s Multiverse
by Adriano Batista
“The Mall of Anonymous” is an exhibition conceived by the multitalented Shayne Oliver and curated by Fredi Fischli and Niels Olsen. This showcase merges Oliver’s groundbreaking fashion legacy with his personal journey and abstract musings, marking a new chapter in his artistic journey.

Hood by Air, the fashion collective Oliver co-founded, revolutionized the luxury market with its inclusive, gender-fluid, and subculture-inspired approach. Growing up immersed in nightlife and dance music, he embraced queer culture, becoming the embodiment of a new generation, politically aware and unapologetically outspoken.
Within Schinkel Pavillon, the exhibition transforms into a two-and-a-half-story walk-in sculpture, representing Oliver’s three upcoming brands. His conviction that personal experience fuels creativity takes center stage, as the architecture mirrors the labyrinthine headspace where ideas are born – both functional and surreal.

A poignant sculpture symbolizes Oliver’s struggles and embrace of his upbringing, searching for new families, inspiration, and love in this immersive experience. “The Mall of Anonymous” playfully deconstructs traditional consumerist infrastructure, highlighting its historical legacy and inevitable decline, now replaced by digital domains devoid of dripping ice cream on fresh sneakers.
At the heart of this artistic world stands a three-headed, acid-green chihuahua, a whimsical yet potent symbol of guardianship, inspired by Cerberus and a blend of cultures and pop culture references. The creature’s simplicity harbors a universe of meanings and ideas, a superhero protecting the fruits of creative labor.

Oliver’s work has always been deeply personal, resonating globally with its unique perspective. Today, he finds beauty in simplicity, crafting garments that answer questions and capture the essence of the moment, leaving an unforgettable mark in the fashion world.
SHAYNE OLIVER
MALL OF ANONYMOUS
12. August 2023 – 2. September 2023
Opening: 11. August 19:00
Dior Men Winter 2023 campaign
Gran Canaria Swim Week by Moda Cálida announces its participation in Copenhagen Fashion Week
Peter Demas photographed by Chris Fucile, in exclusive for Fucking Young! Online.
In an age of digital noise, there’s something powerful about work made by hand. Artist Sal Salandra understands this.
LeBlancStudios presents its Spring/Summer 2026 collection, “Museum of Common Oddities.”
Drawing from the energy of Tokyo’s streetwear, the collection captures the creative pulse of Shibuya.
Dsquared2 and Ducati have joined forces for the first time. The reason is a machine: the new Ducati XDiavel V4 motorcycle.
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
We caught up with Parcels in Paris to learn more about their new album.
The brand’s latest collection draws directly from its functional roots, reinterpreting the classic workwear that built its name for a modern audience.
The 36th edition of 080 Barcelona Fashion has announced its schedule, bringing together 24 designers and brands to present their new collections.
93 Sierra/Crosses has released its Fall/Winter 2025 collection, and it continues to build on the brand’s strong identity.
For its second year as Correspondent Designer, Les Benjamins closed Dubai Fashion Week with a new chapter titled “El Gringo”.
Oakley has unveiled its latest project with global football icon Kylian Mbappé, and it centers on a cool idea: artifacts from the future.
Y-3 returns with a campaign for its Fall/Winter 2025 collection, and it chooses a distinct voice to tell its story.
This has been a long-awaited offering for those who cherish the brand’s signature scents.
The fashion house Ami Paris has announced a new partnership, naming actor and singer Zhou Yiran as its Global Ambassador.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
LUMA Arles presents one of David Armstrong’s most ambitious posthumous exhibitions, drawn entirely from his estate.
Juwon photographed by Szymon Stępniak and styled by Helga Dubrovska, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
Rier unveiled its Winter 2025 campaign captured by the lens of Alessandro Furchino Capria and art-directed by Jérôme André.
Beyond Retro’s Fall/Winter 2025 collection, “Corporate Country Club,” is built on this idea of seasonal shift.
Gant’s Fall/Winter 2025 campaign finds its home in a familiar place: the worn-in booths and historic walls of a classic New York City restaurant.