The Mall of Anonymous: Unveiling Fashion’s Multiverse
by Adriano Batista
“The Mall of Anonymous” is an exhibition conceived by the multitalented Shayne Oliver and curated by Fredi Fischli and Niels Olsen. This showcase merges Oliver’s groundbreaking fashion legacy with his personal journey and abstract musings, marking a new chapter in his artistic journey.
Hood by Air, the fashion collective Oliver co-founded, revolutionized the luxury market with its inclusive, gender-fluid, and subculture-inspired approach. Growing up immersed in nightlife and dance music, he embraced queer culture, becoming the embodiment of a new generation, politically aware and unapologetically outspoken.
Within Schinkel Pavillon, the exhibition transforms into a two-and-a-half-story walk-in sculpture, representing Oliver’s three upcoming brands. His conviction that personal experience fuels creativity takes center stage, as the architecture mirrors the labyrinthine headspace where ideas are born – both functional and surreal.
A poignant sculpture symbolizes Oliver’s struggles and embrace of his upbringing, searching for new families, inspiration, and love in this immersive experience. “The Mall of Anonymous” playfully deconstructs traditional consumerist infrastructure, highlighting its historical legacy and inevitable decline, now replaced by digital domains devoid of dripping ice cream on fresh sneakers.
At the heart of this artistic world stands a three-headed, acid-green chihuahua, a whimsical yet potent symbol of guardianship, inspired by Cerberus and a blend of cultures and pop culture references. The creature’s simplicity harbors a universe of meanings and ideas, a superhero protecting the fruits of creative labor.
Oliver’s work has always been deeply personal, resonating globally with its unique perspective. Today, he finds beauty in simplicity, crafting garments that answer questions and capture the essence of the moment, leaving an unforgettable mark in the fashion world.
SHAYNE OLIVER
MALL OF ANONYMOUS
12. August 2023 – 2. September 2023
Opening: 11. August 19:00
Dior Men Winter 2023 campaign
Gran Canaria Swim Week by Moda Cálida announces its participation in Copenhagen Fashion Week
Courrèges, the French fashion brand currently creatively directed by Nicolas Di Felice, presents its Resort 2026 collection.
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Andrii Barabash at Elite photographed by Adrian Cuerdo and styled by Matíos & Cesar, in exclusive for Fucking Young! Online.
PUMA has once again joined forces with French designer Louis Gabriel Nouchi, this time revisiting the 1999 Mostro Mule.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Resort 2026 by DSQUARED2 is rebellion at its purest!
Japanese artist Kunimasa Aoki has won the 2025 Loewe Foundation Craft Prize for his terracotta sculpture Realm of Living Things 19.
This collaboration reflects Paloceras’ approach to eyewear design, where technical precision meets handcrafted detail.
Last week, Helsinki became a focal point for fashion innovation as Aalto University presented its graduating students’ work at Näytös25.
Gal Nell Dahan debuts in menswear with his Fall/Winter 2025 collection, characterized by timelessness, rich fabrics, and sustainability.
This summer, the Monte-Carlo Beach Club has a new look, thanks to Jacquemus.
Nike’s latest running shoe, the Structure 26, arrives with a clear mission to deliver serious stability without sacrificing comfort.
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
The launch campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED,” captures the energy of a generation that treats every day as a chance to reinvent.
In a world that still asks “Does anyone even want to be a man anymore?”, their answer is a middle finger wrapped in glitter.
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe.
The organisation in charge of the prestigious ANDAM fashion competition unveils the list of finalists for the 36th edition.
Instead of just taking backstage shots himself, photographer Joonas S’Diri handed his phone to the models and let them take selfies.
Junya Watanabe joins forces with Alpha Industries to deliver a biker jacket defined by military rigor and Japanese avant-garde simplicity.
Granado teams up with Guimarães Rosa Institute and the French Institute for the fourth edition of ABERTO.
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
The capsule collection takes the duo’s chaotic, genre-defying energy and turns it into wearable rebellion.
Persol’s Latest Drop is a Love Letter to Cinema and Steve McQueen
Maksym Rassokha captured by the lens of Oleg Borisuk and styled by Kiss Mark, in exclusive for Fucking Young! Online.
To mark its anniversary, LOEWE is releasing the Puzzle 10 collection, a tribute to a decade of innovation.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.
