Björn Borg “SIGNATURE” Collection
Björn Borg showcased a ͚see now, buy now͛ exclusive collection at the Royal Tennis Hall during Fashion Week Stockholm.
Björn Borg launches “nude” underwear for all skin tones!
Sports fashion brand Björn Borg introduces the Skin Collection: skin toned underwear for everyone. The collection is deliberately launched on the United Nation’s Racial Discrimination Day, as a tribute to human rights and equality for all.
Björn Borg x Craig Green Capsule Collection
In an art gallery in central Stockholm tonight, Craig Green presented his new sportswear capsule collection in collaboration with sports fashion brand Björn Borg.
Björn Borg “The True Story” Boxers
In the late 80’s, a group of people embarked on a journey to design the best pair of underwear ever. Hard work and an unseen attention to detail led to a pair of shorts that offered the perfect fit. Men… »
Björn Borg Fall/Winter 2015 Lookbook
Björn Borg‘s FW15 collection increases the focus on sports apparel. The collection is all about high-performance fabrics, such as Thermo-Pro. The fabric retains energy, resists heat loss and retains insulation from cold and wind, with inspiration from protecting… »
Björn Borg launches a sports lifestyle app for iPhone!
Today, the Swedish sports fashion brand Björn Borg launches its FW15 collection together with its first fitness app ever, Sprinter. The free iPhone app enables you to match with new workout buddies and improve performance by… »
Björn Borg Spring/Summer 2016
The Björn Borg SS16 fashion show was a tribute to Mars One – a not for profit foundation with the goal of establishing a permanent human settlement on Mars 2027.
Björn Borg Spring/Summer 2015
Björn Borg Spring/Summer 2015 collection presented during Fashion Week Stockholm, draws its inspiration from fictional worlds. Mesmerizing mythical islands, lost worlds and visionary computer games. A mainly monochrome collection where sport and fashion are intertwined.
Harry Goodwins for Björn Borg Underwear
Harry Goodwins lensed for Björn Borg sporting the latest underwear from the Swedish brand.
