Simon Holloway is now the new Creative Director of dunhill, effective immediately. Holloway is well-versed in English style and design codes and brings with him a rich understanding of heritage, which is reflected in his aesthetic, creating timeless and quintessentially British collections.

Holloway previously held the position of Creative Director at James Purdey & Sons, where he successfully established a clothing and accessories collection. He has also held roles at Agnona and Ralph Lauren Collection, designing luxury ready-to-wear, knitwear, shoes, accessories, fragrance, and home collections. A successor for his position at Purdey will be announced shortly.

Under the leadership of CEO Laurent Malecaze, dunhill is moving forward with renewed energy and strategic direction. The appointment of Holloway reinforces the brand’s guiding principles of British craft, innovation, functionality, and masculine elegance.

Malecaze expressed his enthusiasm about the appointment and stated that Holloway’s decades of experience in luxury and creative energy will be instrumental in evolving and expanding dunhill’s iconic codes. Holloway also expressed his excitement and privilege in being appointed as the new Creative Director and entrusted with the rich and extraordinary heritage crafted by its founder, Alfred Dunhill.

Holloway studied Fashion Design at Kingston University School of Fashion and currently resides in London.